Ellen Beth Email & Phone Number

• Managed a team of two Associate Product and Brand Managers
• Defined product strategy, launch roadmap, and project priorities for shutter lines
• Managed new and existing shutter product lines, including managing project timelines, and providing deliverables on time and within or under budget
• Led and tracked three new product launches from brainstorming, design development, testing, production, costing, merchandising, product launch, and product discontinuation
• Facilitated and led weekly team meetings to track completion of milestones, wins/losses, critical activities, and risks; updated the leadership team on the progress of current projects with weekly status reports
• Partnered with marketing and creative team on development and execution of two $4 Million sample kit projects

• Managed a product category comprised of brand and private label shutters
• Led and tracked two new product launches from brainstorming, design development, testing, production, costing, merchandising, product launch, and product discontinuation
• Worked with and led cross departmental groups with representatives from customer service, engineering, quality, marketing, production, and training
• Organized research studies that included conducting focus groups, analyzing alpha and beta test results, reviewing market data, and sales trend analysis
• Participated in a fabricator Kaizen event focused on improving production output
• Led development and tracked the execution of two $3.5 Million sample kit projects

• Supported the product management team by managing product improvement activities
• Created and managed updating marketing collateral while building relationships with print vendors
• Updated product specifications for online and print collateral
• Wrote marketing and technical content for company-wide editorial publications
• Coordinated events for in-house training sessions
• Managed training database and assisted with creation of training videos

Elkhorn, Wisconsin

• Designed garden center newsletter, created radio and print advertisements, updated current events on website, monitored all advertising, photographed landscape projects, prepared trade show booths, and worked at the.
• Planned master and weekly orders for landscape projects and garden center stock, maintained supplier relationships, entered materials and pricing into QuickBooks, and tracked inventory
• Set up displays, prepared garden center classes, and provided customer service for retail environment