Ellen Gutierrez Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga

Promoted to role based on team outstanding leadership, property partnership, and marketing support to lead the branding, marketing communication, public relations, and agency management for the enterprise.

Atlanta, Georgia, United States

Recruited to lead the strategy and integration of Marketing Communications, Marketing Technology, Insights & Analytics, Strategic Alliances, Destination and Property Marketing across new and existing businesses.

Atlanta, Ga

Promoted to role based on a proven aptitude toward innovation and account leadership and ability to direct strategic, multibillion-dollar national accounts, such as Cinemark Theatres. Accountable for the successful sales development, brand exposure and marketing, loyalty program growth, operations (service and delivery), and pre-feature entertainment. Additionally, manage the marketing activation and integration of Coca-Cola North America media.➲ EXECUTIVE LEADERSHIP: Lead top-tier team of 3 in managing 333 outlets across the U.S. 🎯 SELECTED ACCOMPLISHMENTS:✅ Drove beverage incidence to industry high and delivered 18% increase YOY. Major impact began after joining company in 2019.✅ Boosted revenue 8% and grew loyalty membership 5% YOY.✅ Launched Diversity & Inclusion Program for Cinemark’s female leaders. Maximized benefits of partnership by coaching field-based customer leadership teams on financial structure and value of customer agreements.✅ Negotiated long-term strategic alliance contract including key business terms, sponsorship rights, expanded categories, and performance metrics.

Greater Atlanta Area

Recruited to this senior sales role due to my success in activating The Walt Disney Company. Through my partnership with Disney, I spearheaded a global brand marketing account valued at $20B and spanning all their business units: Disney Parks and Resorts, Disney Cruise Line, theaters, studios, music labels, interactive, and consumer products. In addition to my work with Disney, I oversaw our sales and marketing relationship with Herschend Family Entertainment, representing 27 amusement properties across 11 states, a multimillion-dollar contract.➲ EXECUTIVE LEADERSHIP: Led a team of 5 in the U.S. and served as liaison to Tokyo, Hong Kong, and Paris teams.🎯 SELECTED ACCOMPLISHMENTS:✅ Delivered $2B annually in incremental marketing impressions for both brands, Disney and Herschend, in key markets. ✅ Developed global strategy for Coca-Cola brand activation within Walt Disney Parks and Resorts. Innovated and patented exclusive Star Wars Galaxy's Edge packaging for Disney resulting in unpaid, viral brand exposure. Invited to make Town Hall Presentation.✅ Led biennial Global Disney Summit to build capabilities, exchange best practices, and inspire action.✅ Curated a line of signature beverages for deeper consumer touch points with Disney and Herschend Entertainment.✅ Increased beverage incidence 16 points in Herschend Family parks in only 2 years, as well as, added 3 expanded categories and doubled contract term during renegotiations.

Promoted to Group Director based on my success as East Region leader. As such, I was entrusted with a team of 10 professionals and tasked with developing commercial capabilities and supporting technologies for system implementation. I led my team in building transformative platforms and processes for commercial implementation. ➲ EXECUTIVE LEADERSHIP: Cross-functional team of 14, both direct and indirect reports, across the U.S.🎯 SELECTED ACCOMPLISHMENTS:✅ Achieved highest employee engagement scores among all people leaders in Commercial Execution Organization.✅ Expanded a front-line execution tool for the entire bottler / franchise leadership system. ✅ Ensured compliance with FTC by building infrastructure and secure sensitive cross-franchise brand information in 7 applications.✅ Cut costs $200K per year by enabling coupon management capabilities and saved $5M by launching automated point of purchase machine portal.

🎯 SELECTED ACCOMPLISHMENTS:✅ Activated 150+ marketing assets and 25+ key customer accounts across the East Region.✅ Increased brand index scores and developed asset strategic playbooks as part of a multi-year Southeast Region Sparkling Brand Revitalization Plan.✅ Strategized and executed plans for sporting events including the NCAA Final Four, the Super Bowl, and the NHL All-Star Game. ✅ Delivered double-digit return on sponsorship investments and reduced costs $2M by shifting the company's outsourcing strategy