Herschend Family Entertainment

Our story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave—and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with nearly 50 leading attractions and immersive experiences across North America. While each brand offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Our 22,000 passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality®—the intersection of heart and hospitality. We’re proud to love in all we do, every day—caring for each other, welcoming our 20 million annual guests with warmth, and making a positive difference in the communities we serve.