Tammy Lucas Email and Phone Number
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Business Transformation - Change agent who welcomes a challenge, using empathy and high trust to transform programs, teams, and companies. An authentic ability to navigate difficult environments, people, and situations, building trust and persuasively selling WIN-WIN value propositions.Leadership and Team Development - Inspirational leader who balances high expectations with fairness and empathy, always supporting teams and people professionally and personally. Walk the talk and lead by example. Inclusive and empowering leader who fosters innovation and ideation.Business Growth and Scalability - Results driven leader who focuses on meeting and exceeding KPI goals. Proven ability to grow customer base and revenue through a data-driven programmatic approach. Develop talent, while growing a full performance marketing and analytics team.Omni-Channel Marketing/Data Analytics - Develop integrated, holistic, and collaborative programs, including eCommerce, Technology, Marketing, Advertising, Loyalty, Digital Marketing, Brand Marketing and Distributions. Led redesigns for website, SEM optimization, App Development, SMS and chatbot. Develop and grow new data and performance marketing teams that focus on collecting and analyzing the data, optimizing marketing, promotions, and digital strategies.
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Senior Vice President And Chief Marketing OfficerHerschend Family EntertainmentUnited States
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Senior Vice President And Chief Marketing OfficerHerschend Family Entertainment Jul 2024 - PresentPeachtree Corners, Georgia, UsIn this role, I’m excited to contribute to a company that leads with love, constantly improves, and invests in both its people and products to create unforgettable experiences.As the Chief Marketing Officer at Herschend Enterprises, I am honored to serve in a multifaceted role that drives our mission of Creating Memories Worth Repeating®. Through our ongoing focus on Leading with Love culture, we will ensure that our values resonate through every aspect of our work.We will focus on growth and innovation, data-driven strategies that will keep us ahead of the curve, brand relevance and consistency, and optimized marketing capabilities across the enterprise, while nurturing and growing our marketing team, preparing them to meet the evolving demands of our business and industry.Together, we’re creating unforgettable experiences that bring families closer together, and I’m truly thankful to be a part of this incredible journey at Herschend. -
Real Estate Investment AdvisorHomesmart 2002 - PresentScottsdale, Az, UsReal Estate Investor and Client Specialist focused on maximizing market opportunities while building lifetime value for all clients. Multi-million dollar client partner who leads with honesty and integrity. -
Vice President And Commercial Leader, LoyaltySignet Jewelers Aug 2021 - Jun 2024Akron, Ohio, UsCommercial leader responsible for developing, building, launching, and growing Signet’s new loyalty strategy. Lead teams on strategy and execution across all of Signet’s banners, to include all connected commerce customer journey touchpoints, including eCommerce, digital, advertising, marketing, branding, technology, CRM, personalization, analytics and insights, performance marketing and store execution. -
Vice President, Global Marketing & LoyaltyBwh Hotel Group® Jan 2016 - Jul 2021Led and inspired teams (100+ people) responsible for Global Loyalty, Global Brand Marketing, Regional & Franchise Marketing, Advertising, Digital Marketing, Global Gift Card, Co-brand Credit Card, Strategic Partnerships (OTA/Travel/Retail), National and Regional Promotions, Direct Marketing/CRM, Performance Analytics, Martech, and Customer Service Operations programs. Set the vision and strategies for team focus on delivery. Coached/supported team’s execution of revenue-generating marketing plans in collaboration with cross functional teams including public relations, eCommerce, sales, mobile, distribution, training, hotel development and operations. Teams achieved unprecedented results especially with our loyalty program, rendering us a top spot as an industry leader in loyalty. -
Managing Director, Marketing & AdvertisingBest Western® Hotels & Resorts Jul 2013 - Jan 2016Phoenix, Arizona, UsLead the Marketing and Advertising teams setting the strategy and direction for key deliverables on brand advertising, digital marketing, partnerships, direct marketing and search for Best Western International, Inc -
Managing Director, Marketing ProgramsBest Western® Hotels & Resorts Jan 2009 - Jul 2013Phoenix, Arizona, UsLed Best Western International's Marketing Programs team which consists of the Global loyalty program - Best Western Rewards, Best Western Travel Card Global Gift Card Program, Seasonal Promotions, Loyalty program call center operations and Strategic Partnerships. Surpassed enrollment and revenue goals for our global loyalty program.
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Director, Marketing ProgramsBest Western® Hotels & Resorts Dec 2006 - Dec 2008Phoenix, Arizona, UsLed Best Western International's Marketing Programs team which consists of the Global loyalty program - Gold Crown Club now Best Western Rewards, Best Western Travel Card Global Gift Card Program, Seasonal Promotions, Loyalty program call center operations and Strategic Partnerships.
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Regional Field Marketing DirectorBest Western® Hotels & Resorts Apr 2004 - Dec 2006Phoenix, Arizona, UsLed a team of marketing professionals responsible for 21 States. Developed new cost effective regional programs leveraging National promotions and Partnerships .Was responsible for Regional eCommerce initiatives for all of NA resulting in an overall ROI of $15:$1. Launched a new website redesign for 41 regions. Established departmental processes for better efficiencies
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Vice President Of OperationsAmerican Pacesetters Inc. Oct 2001 - Apr 2004Assisted in growing marketing research call center from 20 seats to 150 seats. Was responsible for all day-to-day call center activities as well as client services management and new business development.
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Vice President Of Sales And MarketingBrookfield Homes Jun 1998 - Oct 2001Calgary, Alberta, CaWas a part of the leadership team that established overall company sales and marketing strategies and programs including pricing, advertising, sales promotions and name branding. Created a highly motivated sales team to support aggressive sales strategies and targets. Developed a sales cycle that optimized customer value. Coordinated all direct market research, name branding, product planning, product management and sales forecasting ensuring link to strategic plan. Participated in the assessment process of all potential land acquisitions. Worked closely with our Architects on all new home designs. Responsible for ongoing site inspections, new sales centers and model homes for all new Subdivisions. Responsible for 7 Subdivisions and closed 550 homes on average per year -
Business ManagerMyers Chev Olds Cadillac And Belisle Automobiles 1994 - 1998Reported to the General Manager of two large GM dealerships. Was responsible for the sale of new and used vehicles, the sale of financial and after-market products, and dealer trades of vehicles from other dealerships. As a member of the management team, I participated in establishing the annual sales and marketing strategies as well as all advertising campaigns. Worked closely with financial institutions on all loans.
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Business ManagerBelisle Chev Olds 1993 - 1995Negotiated loans, assisted with the negotiations of vehicles and sold after-market products, process management from purchase to delivery.
Tammy Lucas Skills
Tammy Lucas Education Details
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University Of OttawaPsychology & Business
Frequently Asked Questions about Tammy Lucas
What company does Tammy Lucas work for?
Tammy Lucas works for Herschend Family Entertainment
What is Tammy Lucas's role at the current company?
Tammy Lucas's current role is Senior Vice President and Chief Marketing Officer.
What is Tammy Lucas's email address?
Tammy Lucas's email address is ta****@****ern.com
What is Tammy Lucas's direct phone number?
Tammy Lucas's direct phone number is +160226*****
What schools did Tammy Lucas attend?
Tammy Lucas attended University Of Ottawa.
What are some of Tammy Lucas's interests?
Tammy Lucas has interest in Social Services, Children, Education, Disaster And Humanitarian Relief, Animal Welfare.
What skills is Tammy Lucas known for?
Tammy Lucas has skills like Marketing Strategy, Marketing, Sales, Direct Marketing, Leadership, Management, Strategic Partnerships, E Commerce, New Business Development, Loyalty Programs, Digital Marketing, Market Research.
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