Ellen Hoffman Email & Phone Number

The Movement Loft

Dallas/Fort Worth Area

Created and launched retail wellness concept in DFW, with the mission of building community through movement- Lead team of 10 instructors, plus additional contractors/guest artists- Plan and host monthly events- Coordinate with corporate partners and event clients- Run all marketing operations- Serve as media spokesperson, with placements in Good Morning Texas, Modern Luxury, Oak Cliff Advocate, Dallas Yoga Magazine, Thrillist and others- Create and sustain partnerships with local and national partners, influencers and brands

I was responsible for driving new patient acquisition ( lead gen) across all digital channels. During my tenure I refreshed and optimized the digital performance, both D2C and B2B, for two brands.Built digital patient experience including: website, social media channels, SEO, media and influencer relations, paid media management, and omni-channel seasonal campaigns creation for two brandsRedesigned and relaunched Solis Mammography website for an improved user experience, resulting in an almost immediate 20% uptick in website conversions/booked appointmentsRedesigned patient communication funnel - inclusive of email, SMSDeveloped annual content calendar and oversaw content production, inclusive of national campaigns, monthly blogs, video production, social posts and partner marketing opportunitiesDeveloped and maintained social media look, tone/voice and content, and maintained digital brand presence across all channels Managed paid media channels with a 4:1 ROAS, including PPC, Youtube and paid social (Facebook + Instagram) Designed award-winning EveryWoman campaign, featuring a docuseries, experiential events and omni-channel assets to increase awareness around the importance of breast health/mammography Managed brand reputation and media relations, served as media spokesperson

Developed digital marketing eco-system including a high-producing website redesign (producing $20mm annually), award-winning digital content + PR strategy, launch of dental savings program, integration of a second portfolio brand- Developed integration plan for acquisition of secondary brand- Managed marketing operations for new locations- Oversaw production of brand collateral, in-store materials, digital assets

Dallas, Tx

- Developed and maintained digital ecosystem, including redesign and relaunch of website optimized for both local search and industry keywords- Maintained placement in competitive dental organic search landscape through content marketing, continuous optimization to web content, blogging, link building, and technical site improvements - Developed robust content marketing program, including ideation of content calendar, conducting keyword research, writing blogs, and optimizing posts for organic search - Created monthly PR pitches and served as media liaison on behalf of Jefferson Dental and The Smile Center- Managed social media channels, created monthly content calendars- Designed and implemented season influencer campaign strategy, developed and maintained relationships with local bloggers

Dallas/Fort Worth Area

-Recruited and lead a team of 8 to produce Executive Luncheons, featuring presentations from high-profile CMO’s and marketing directors -Grew attendance by 100% YoY, and event revenue by 20% YoY through improved event management and a focus on improving event experience -Negotiated contracts with venues and vendors resulting in a 10% monthly decrease in monthly costs -Public speaking to a crowd of 150 marketing peers

San Marcos, Texas

Managed external communications, fundraising and public affairs functions including event planning (20+ events annually), press relations, building and maintaining donor relationships