Ellen Hoffman Email and Phone Number

Produce and execute customized affiliate strategies for a broad range of retailer verticals. Drive revenue and engagement for brands through affiliate partnerships while ensuring ongoing program optimization through partner recruitment and placement negotiation. Gained experience working as an extension of brands’ marketing teams to supply weekly reporting and ongoing strategy to align with the brands’ overall marketing goals.• Received the Raving Client Champion Award in 2016 for a successful relationship with a leading sports brand.

Drove revenue and engagement for brands through affiliate partnerships while ensuring ongoing program optimization through customized recommendations, partner recruitment and placement negotiation. Responsible for leading client meetings, producing weekly reporting and developing ongoing strategy.

Assisted the Paid Search team with campaign creation, budget monitoring, ad writing, keyword research, platform targeting. Worked in Google Adwords and Kenshoo Editor programs.

Designed monthly twenty-page publication highlighting local sporting events. Managed a staff of five photographers who supplied content for the publication. Created a content calendar and wrote a feature story each month. Sold advertising spots to local businesses. Distributed 5,000 copies throughout the Wyoming Valley to over 100 locations. Managed social media presence. http://www.wyomingvalleysportshot.com/

Edited daily posts for an online community of college-aged influencers. Provided comments and guidelines to writers for future posts. Participated in webinars and editing sessions. Submitted weekly posts and photos highlighting “outfit of the day” posts on a college campus. Feature pieces published in USA Today College and The Huffington Post.• Personally featured in campaigns with American Eagle Outfitters and eBay.

Curated weekly posts, which were featured multiple times as the “Look of the Day” homepage features. Participated in social media chats and webinars with CollegeFashionista community.

Editor-in-Chief of Misericordia University’s sole collegiate newspaper. Conducted weekly meetings where content was planned and assigned to a staff of fifteen reporters. Edited staff article submissions on a bi-weekly basis. Supervised and directed the work of other editors and contributors. Second junior to be selected to serve as Editor-in-Chief in department history.

Wrote two to three general assignment articles per week for the Wyoming Valley’s most widely-distributed newspaper, as well as breaking news features for the website.