Ellen Kirkpatrick Email & Phone Number

Canada

Edmonton, Alberta, Canada

Edmonton, Canada Area

Planned, managed, and executed all facets of 40+ client-facing events annually including conception, budget, team leadership, and organization. Liaised with suppliers for events and promotional activities. Managed marketing inventory for 7 locations throughout Canada. - Led company’s first DATASUMMIT event, hosting 200+ guests and generating $100K profit—the organization’s largest and most successful event.- Contributed to operating the marketing department as a profit centre by maintaining an average 25% profit margin on events.- Created an event management process to standardize event deliverables and timelines—resulting in higher quality and lower cost brand-aligned events generating strong sales leads.

Edmonton

Developed marketing campaigns and defined / analyzed metrics. Collaborated with social media consultant and radio / outdoor partners to deliver cohesive and effective marketing campaigns across traditional and online media. Wrote press releases and speaking notes for President and CEO. Collaborated with store managers to ensure consistency of Goodwill brand. Created marketing collateral.Ellen Kirkpatrick | ellen.k.kirkpatrick@gmail.com | 780.983.2912 | Page TwoGoodwill Industries of Alberta, Marketing & Events Specialist, continued-Executed marketing for Goodwill Southpark’s grand opening, with opening day earnings exceeding forecast by 25%. -Planned grand opening of Goodwill Impact Centre including securing widespread media coverage and high-profile speakers. -Spearheaded bi-annual province-wide customer surveys used to gain insight, understand donor demographics, and increase brand recognition.-Planned and executed annual Goodwill Greatness Awards program.

Edmonton, Canada Area

Ensured effective trade show presence by managing all logistical details. Liaised with graphic designer to create promotional and technical materials. Maintained company website. Managed marketing collateral inventory across 3 locations. -Planned and oversaw creation of new company website.-Spearheaded implementation of a product development process—building a central repository for new product projects.-Played key role in annual report redesign including creating 5-year plan focused on consistency and brand recognition.

Edmonton, Alberta

• Arranged all aspects of the company's presence at trade shows, including developing a demo model and training the sales team on its use.• Liaised with graphic designer to create promotional and technical materials such as brochures and manuals.• Maintained and updated the company website.• Managed inventory of marketing materials across 3 offices.