Ellen Brander Email & Phone Number

Airasca, Piedmont, Italy

Some of my daily tasks include:- Management of Social Media planning, in particular paid social on LinkedIn - Support Marketing Business partners with digital EMEA marketing campaigns, including creation of landing pages and lead generation optimization.- Set up and editing of internal “Digitalks” podcast with the scope of enhancing colleague’s knowledge of digital tools. Assisted development and editing of global podcast about Agile work in the company. - Supported development of a digital campaign strategy and organized and facilitated a “design sprint” workshop in the team to discover our team’s objective and find an efficient working process where personal skills and preferences were integrated.- Project management of the development of 3d technical videos

My tasks included:-Roll-out of e-commerce platforms in different regions in Europe and the US, developing content, coordinating UAT and SIT testing, planning and executing digital campaigns (Google display ads, Google adwords, Social Media posts)-Content management and planning of content creation for all digital channels on both global and local level- Preparation of a new website with improved functionality, coordinating both agile planning, development and implementation in local markets- Coordination of the development of 3D technical installation videos, including planning on Social Media and other digital channels

Turin Area, Italy

In this role I was responsible for developing and executing SKF's vehicle aftermarket communication strategy.Daily tasks include:• Initiated and set up email marketing program, including best-practice guides, training material and editorial planning tools, and cascaded it to 16 local units.• Assisted in trade fair organization and stand management; Handled graphic production for booth design and development of POS material.• Supported development of a new overall brand positioning for the Vehicle Aftermarket, including brand perception research, new strategic brand messages and visuals; Helped organize global photoshoots for new advertisement campaigns and set up sessions to educate and train localmarketing teams.• Designed and handled production of all printed and digital sales collateral for global use (flyers, brochures, web banners, advertisements, technical leaflets etc.); Oversaw translation and distribution to 18 countries.

Turin Area, Italy

In this role I was responsible for developing marketing & communication strategies and material to support the local European Marketing & Sales teams in their daily business.Typical projects and daily tasks:• Set up and grew the SKF aftermarket YouTube channel to over 10.000 subscribers with more than 2.000.000 views each year.• Set up, redesigned and supported maintenance of VSM website for all European regions.• Carried out competitor advertising research and developed suggestions to help SKF promotions stand out.

Turin Area, Italy

I supported a team of young developers in improving and translating the corporate website.

Bergen Op Zoom Area, Netherlands

As an intern I worked in the department of Communication and Public Relations and I helped organise the company's 5th anniversary since the merge of music & dance school and theatre.

Bergen Op Zoom Area, Netherlands

I assisted the production of multiple camera recordings of local council meetings.

Turin Area, Italy

As an intern I developed a Marketing & Communication plan. I also supported sales, video editing and event organisation at one of the most prominent documentary filmmakers in Italy.

Tholen

I helped in the production, harvest and preparation for auction of summer flowers.

Bachelor Of Economics (Bec), Media & Entertainment Management

• Marketing, Sales and Relations, Business Communication, Research Skills and Statistics, • Financial Management, Management.

Diploma, English; French, German, Geography, Mathematics, Economics, Civics