Ellen Karina Chumbe Fernandez Email & Phone Number

Hanover, MD, US

Las Vegas, Nevada, US

New York, New York, US

• Automate data scraping and cleansing processes for the initial NGO’s app version.

Lima, Lima, PE

• Optimize client data remediation processes (using SQL in BigQuery and Python) to standardize data across all systems.

Ciudad De México, Roma Norte, MX

• Consolidated digital marketing campaigns’ sources and developed an attribution dashboard to measure campaigns’ performance according to their goals (user awareness, nurturing, recovery) using HubSpot’s API, SQL.
• Improved quarterly OKR definition based on data (using SQL, BigQuery, Hubspot CRM, PostgreSQL), contributing to better accuracy on the goal of MQL and to quintupling the goal of deals generated by social media.
• Led the continuous improvement of marketing qualified leads (MQL) obtention in weekly team meetings and task prioritization in Asana, reducing the average sales time by 25% and contributing to 10% of the company's.

• Relocated to NY from September 2017-May 2018 and full-time parenting.
• Relocated to Bay Area from August 2018 to present.
• Studied an MS in Quantitative Management from September 2019-May 2021.
• Volunteered at FFA Consulting from April 2020-Feb 2021.

Majadahonda, Community Of Madrid, ES

• Implemented customer profile analysis for cross-selling products and promoted its use among 100+ sales agents.
• Applied leads profiling for cross-selling campaigns and improved by 60% the effectiveness ratio.
• Prepared presentations for C-level executives leading to approval for doubling dedicated cross-selling agents, establishing objective-based bonuses, and extending our support to more products of the company.

Madrid, ES

• Restructured prepaid-to-postpaid migration campaign due to client churn crisis (2016) and achieved revenue goal.
• Created forecast dashboards of campaigns results and evangelized their usage among cross-functional teams.
• Generated, executed A/B tests, and analyzed KPIs of the most profitable prepaid campaign targeted to 17M clients, worth $60M of monthly incomes.

Lima, Lima, PE

• Overhauled the regulatory reporting system, making it faster and more reliable. As a result, Finance improved its frequency from quarterly to monthly. CFO awarded me the “Star of the month” award.
• Improved monthly profitability model managed by the Strategic Planning team, including new data sources required, data validations, and reducing generation time from 5 to 4 days.

Miraflores, Lima, PE

• Implemented 4 successful SAP Business One projects at companies in the retail, chemical and manufacturing industries.
• Developed accounting and inventory reports for SAP Business One.
• Trained 20 users during testing phase and provided post go-live support to them.

Lima, Lima, PE

• Prepared the first datamart of the collection team.
• Designed reports in Business Objects and integrated them into a new web portal.
• Introduced new functionalities to Marketing internal software.

Product Management Certificate, Product Management

Master Of Science - Ms, Quantitative Management

Specialization Diploma, Process Management, Improvement, Redesign And Automation Specialization

Bachelor'S Degree, Computer Science/Computer Engineering