Ellen Cross Email and Phone Number

Responsible for product release management and documentation. Lead on issue tracking and resolution. Support and training of website content editors. Analytics reporting setup and service for stakeholders. Cross-functional project team management.

User Experience• Create UX deliverables such as mockups, wireframes, and interactive prototypes• Conduct surveys, contextual interviews, and perform other research as needed• Plan workshops, luncheons, and other sessions to help inform colleagues about the importance of the user center design process as it relates to our products and servicesProject Management• Work with engineers to facilitate the launch of new features and the resolution of bugs• Understand user needs and translate those needs into requirements for business stakeholders and web developers• Nurture engineers and stakeholders through the development processDigital Strategy• Contribute to a cross-disciplinary teams that determine the strategy, roadmap and feature definition of all MIT Press web properties• Responsible for determining key usability and marketing metrics using Google Analytics and Google Tag Manager• Work with the business managers to envision the product roadmap and development of new features on our sitesFront-end Development• Design and deliver user interface elements working with third party designers and developers• Create a templated system for the quick launch of marketing micro-sites at MITPress.edu using Bootstrap and jquery

Led the design of the MIT Press’ online applications and interfaces. I collaborated with cross-functional teams on strategic planning for digital publishing initiatives and translated business requirements into design deliverables for multiple sites.User Experience• Created wireframes, web graphics and front-end code• Developed goals, functionality, and architecture of MIT Press digital properties• Conducted user surveys and usability testing in lab• Analyzed user needs and created requirements documentsBusiness Strategy• Translated business specifications to design deliverables• Solicited bids and negotiated cost and scope of work with partners• Worked with vendors to reduce costs of web site development• Part of team that created CogNet.mit.edu, one of the first subscription-based scholarly web sites, created in 2001Visual Design• Created overall look and feel for MIT Press digital properties• Created logos and special features for all properties• Produced branding styleguides for visual consistency across various marketing platforms• Created printed marketing materialLeadership• Received 3 ‘MIT, Infinite Mile Teamwork Awards’ in 2001, 2006, and 2011• Worked as art director and project manager for redesign and redeployment of MITPress.edu• Collaborated with MIT Department of Architecture on design and development of ArchNet.org• Contributed to first design iterations of MIT Open Course Ware• Served on the Press’ Technology Policy Council focused on digital publishing strategy• Created the Press’ first intranet