Ellen Davidson Email & Phone Number

Senior level consultant for multiple public relations agency and corporate clients. Highlights:o Ongoing content producer for Youth Business Alliance, a non-profit providing a year-long high school course covering soft skills, career readiness, financial literacy and business insights through a series of guest speakers, in class curriculum and field trips.o Acted as public relations director for EMyth, a leader in small and mid-sized business coaching. Crafted new corporate messaging platform, media-trained management team, created complete press material portfolio, and secured bylined articles and speaking engagements for top executives.

Vistamar Schoolo Joined the Admissions Ambassador team, working numerous Vistamar admissions events, engaging with prospective parents and answering school-related questions.o Selected to join the PAVE (Parent Alliance for Vistamar Education) Council for two years as Staffulty Appreciation Co-Chair.Culver City Middle School (CCMS)o On the PTSA Executive Board for four years – two years as Parliamentarian and two years as Historian. As Parliamentarian, responsible for extensive Bylaw review and revision process as well as overseeing Nominating Committee.o Held CCMS Ambassador position for Culver City Education Foundation (CCEF) for two years, acting as the liaison between the middle school and the district’s educational foundation. Provided marketing and communications strategic counsel.o Collaborated with President and VP of Fundraising on new Annual Giving Campaign. Raised $40,000 in the first year and increased 10% each subsequent year.Farragut Elementary Fan Club (Booster Club)o Held Co-President position for three years, overseeing annual Direct Donation campaign and multiple other fundraising initiatives. Achieved a 40% increase in family contributions during my tenure due to communications efforts. Brainstormed and created annual booster club budget and event calendar.o Managed numerous programs including Garden, Nutrition Education, and Booster Club website.o Conceptualized and created the Farragut Welcome Packet, an introductory guide for all 600 families to receive on the first day of school. o Collaborated regularly with the school principal and teachers, and continuously rallied parent volunteers.o Collaborated with the Superintendent to restart the CULVERPRIDE Leadership Council (districtwide PTA and Booster Club collaboration meetings).Farragut Elementary Schoolo Chaired programs including School Tours (two years), Gifts & Wrap Catalog Fundraiser (two years) and Spiritwear (four years).

Publicly unveiled on-demand television service ZillionTV through an extensive, editorial blitz, achieved through multiple media/industry analyst tours, press announcements, and key speaking opportunities. As a result, secured more than 450 articles and broadcast segments in top-tier daily and business outlets and, on launch day alone, secured more than 30 print and broadcast placements and more than 60 blog placements. Generated a windfall of traffic on the Web site’s launch - 12,000 unique visitors visited the ZillionTV Web site on Day One, and 3,200 people signed up for the Beta test, primarily due to the PR campaign and resulting editorial coverage. Secured high-profile industry accolades including “Newcomer Of The Year” within the OnHollywood 100 top digital entertainment company list; and, ranking of ZillionTV CEO as one of the top 50 Digital Power Players by The Hollywood Reporter. Directed ongoing PR program strategy and execution in collaboration with Marketing and Management, ranging from multiple press releases to more than 35 speaking engagements at leading industry conferences. Managed PR agency of record on all program execution and budget management.

Los Angeles, California, United States

Set strategic approach and lead global management of multiple consumer products and consumer technology clients (TurboTax, Philips Sonicare, EarthLink, ABC Cable Networks, OpenTV), specializing in new product launches. Lead LA professional training and employee recognition programs.

Los Angeles, Ca

Leader of $1 million Packard Bell NEC Consumer Division computer account, responsible for management of all programs including trade shows, media relations, press materials, product launches, as well as strategic PR program development.

Specialized in major consumer techology/television campaigns including national launch of DIRECTV as well as national promotion for Game Show Network. Led extensive market-to-market and national media relations.