Ellen Defeo Email & Phone Number

Lead delivery of content marketing support for Microsoft account across five interconnected workstreams, helping serve as strategic client partner in both marketing strategy development and execution. Responsibilities include: ▪ Own overall strategy and quality of delivered work while leading account team in delivery by providing direction and feedback to ensure alignment to goals and KPIs. Work includes messaging & positioning frameworks; campaign strategy and creative execution; web & UX strategy, content, and design; field and sales team assets; demand generation assets including playbooks and whitepapers; success stories. ▪ Proactively identify ongoing marketing recommendations based on client business goals, OKRs, and key communication priorities. ▪ Strategic cross-team planning and fostering of inter-agency process improvements. ▪ Ability to intake and synthesize complex and evolving subject matter, as well as driving results within highly matrixed organizations.

Seattle, Washington, United States

New York, New York, United States

Clients: Urban Decay (L’Oréal), Wyndham Destinations, MFS Investment Management, St. George’s University - Launched new client relationship with L’Oreal for their Urban Decay brand, leading project-based scopes successfully through completion, resulting in creative campaign development win.- Oversaw full client relationship from a project management and delivery perspective, leading the development of pricing, timelines, and proposed processes for existing and new business opportunities. - Project management across integrated creative for social, SEO, websites, and display production projects, ensuring strategic alignment with client objectives and industry best practices. - Lead team of project managers across multiple client accounts, owning profitability and input to project plans to ensure alignment with best practices and client objectives.

New York, New York, United States

New York, New York

Clients: National Institute of Health (NIH), Novartis, Galderma, Takeda - Managed first-in-kind government partnership programs with executive sponsorship, ensuring strategic objectives were met while identifying and addressing process gaps. - Partnered with clients to implement Medscape promotional programs from project kickoff through development, medical-legal reviews, and launch. This included email set up and deployment, landing page launches and testing, as well as other foundational branded media.- Supported sales team meetings and client up-sell opportunities.

Clients: Janssen, Boehringer Ingelheim (BI), Novo Nordisk - Various promotions as a result of successful project leadership, serving as key client contact with increased autonomy and responsibility. Oversaw a range of programs consisting of full website development and print materials needs up to $10 million in scope.- Led design and execution of custom digital programs with global development teams, managing business analysts, UX designers and development teams during each project phase for requirements gathering, wire-frame development, and sprint reviews. - Worked directly with external and internal clients and managed relationships to ensure a positive overall experience, resulting in a personal client loyalty score for projects managed over 95%- Led global quality control standards for 30+ countries across a high volume of print collateral from creative through mechanicals and printing as well as transcreation needs against strict deadlines and budget.

Parsippany, Nj

Parsippany, Nj

Bachelor Of The Arts, History, Marketing Minor, Magna Cum Laude

Activities and Societies: Honor Societies: Phi Beta Kappa Honor Society, Phi Alpha Theta History Honor Society.

Study Abroad