Ellen Silva Email & Phone Number

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Toronto, Ontario, Canada

• Created project documentation, managed schedule, and project constraints• Responsible for kept projects on track by setting up project tasks and monitoring their execution• Maintained an effective cost control by managing budget and creating reports of all project’s expenses • Managed Social Media Pages and HomestarsAchievements: Created email marketing to advertise their products and services and reduced the costs by ordering all the products in advance to be used on the day of installation

Toronto, On, Canada

• Controlling and monitoring data analyze through Social Media business page and Google Analytics to design an appropriate marketing strategy and target prospective consumers• Planning brand and SEO strategy to increase website and social media traffic as well as product awareness and reach sales goals

• Supported the web page maintenance process to ensure content is relevant and timely; worked closely with SEO team and site management• Managed social media projects: Facebook ads, SEO strategy, blog, e-mail marketing• Managed the e-commerce platform: orders, customers database, tracking shipping and inventory• Improved attendance in all service channels from customer dissatisfaction to satisfaction in 45%• Implemented the SEO strategy and worked with remarketing, which resulted in a 60% increase in fan page likes and 40% increase in website traffic• Negotiated pricing with suppliers, provided an in-depth analysis of competitor price strategies and maintained pricing document and competitive updates• Developed social media and monthly sales reports through analyzing Google analytics, developed new website layout and content based on user experience and implemented the Survey Monkey tool.Achievements: Reduced department cost by negotiating the price and keeping a strong relationship with strategic suppliers Increased sales in 35% and website traffic in 40% through social media campaigns and applying SEO strategy

• Responsible for Corporate Brand Application Management; developed corporate brand guidelines with advertising agencies, provided advice to senior management, and revised all internal and external advertising materials• Managed a $400,000 project budget from start to finish to implement changes in the Tour Kirin Program using project management methodologies• Implemented changes to the Guide Factory Tour (Tour Kirin) in 4 factories including scheduling, registration, survey developing new goals and strategies• Increased product awareness up to 40% with the Tour Kirin Project• Boosted visitor growth by 60% after developing a specific brand for the tours and new guidelines for the team• Managed Partnership/ Sponsorship Projects to improve brand activation with prospective clients and strategic partners• Planned and executed events and projects, developed event checklists and negotiated with vendors for successful event managementAchievements: Increased corporate brand awareness in 40% by delivering branding activities and developing a strategic marketing plan with internal stakeholders and partnershipsExamine the accuracy of brand application in marketing and promotional materials, through this the brand awareness best practices for internal stakeholders increased 35%

Post-Graduate Certificate, Project Management

Master Of Business Administration -Mba, Business Management

Certificate, Service Excellence For Business - Customer Service

Bacharel, Tourism Management