Ellen is a Customer Experience (design) strategist. It is her passion is to create value for real people by truly understanding their needs, comforts and and barriers. She maximises growth by creating inspirational, engaging and - most importantly - satisfying customer journeys across touchpoints. Journeys that not only convert, but build brand loyalty and trust. With over 20 years of experience she has delivered key projects, driven by innovative strategy and customer satisfaction. Working for companies such as Wunderman Thompson, DDB & Tribal, Amsterdam - Worldwide, Edenspiekermann, Hyves, Mediamatic, and Lava.She has a complete command of iterative and gateway programme methodologies such as ‘Service Design’ and Wunderman Thompson’s own ‘Collision’. She engenders creative and critical thinking and brings both strategic design thinking and deep customer behaviour knowledge to the table. Adding value to new and existing products, campaigns and overarching digital transformation programmes. Ellen has led teams of (UX) designers, (CX) strategists, researchers and (creative) technologists. Tactical projects - some of them award-winning – she has worked on, vary from digital campaigns, service platforms, mobile experiences, e-commerce platforms and .com (re)designs, to interactive installations. Working with clients across a myriad of industries and categories. Amongst others: adidas, KLM, Nike, McDonald’s, Belgian Rail, Centraal Beheer Achmea, UWV, Ziggo, Menzis, WWF, National History Museum, University of Utrecht, Eneco, ExxonMobil, Volkswagen, Colruyt Group, Mars, ABN AMRO, TomTom and Heineken.Her insightful approach to mentoring and team development maximises potential and cohesion whilst fostering engagement and trust.Ellen has been a jury member of the Dutch Spinawards and Eurobest. Every now and again she publishes articles and opinion pieces on diverse (mostly CX related) topics.