• Branch Strategy Planning: Developed and executed branch operation strategies to optimize resource allocation and service efficiency, enhance branch performance, and drive digital transformation in response to market trends.• Sales Improvement: Analyzed branch sales data to identify growth opportunities, designed sales enhancement programs, and assisted branches in boosting product sales capabilities and service quality, achieving and exceeding annual performance targets.• System Validation and Implementation: Led the validation and implementation of new systems, ensuring they met business needs and compliance standards. Provided training and technical support to ensure smooth system launches and stable operations in branches.• Cross-Department Collaboration: Worked closely with product, marketing, and operations teams to align sales strategies and goals, enhancing customer experience consistency and satisfaction across branches.• Performance Monitoring: Established performance metrics and tracking mechanisms for branches, regularly reviewing and adjusting strategies to meet targets and improve the competitiveness of the branch network.

As digital project manager, I worked with various departments to participate in different kinds of digital transformation initiatives.1|Strategy PlanningAssisted the financial conglomerate and its subsidiaries in conducting domestic and international trend research, focusing on emerging data development trends, new business models, data technology, and applications to help drive product and service initiatives. Conducted research and prepare ed reports on topics such as "Post -pandemic Financial Services," "Digital Marketing Trends in the Financial Industry," "Cloud Adoption in Finance," "Rent-to-Buy Mortgage," and "STO Applications."2| Process ImprovementParticipated in internal process integration, planning, and design within the group, supporting project management and execution. Collaborated with cross-functional teams to facilitate process reengineering and business specification design. Contributed to projects such as corporate financial sa les improvement, evaluation of enterprise-wide information tools implementation, agile development process design, and digital account opening process enhancement.3| Business DevelopmentAssisted in promoting internal services within the group to attract domestic and international partners. Participated in the planning and design of a blockchain B2B marketplace website and the Taipei FinTech Exhibition, including booth marketing and event design.

As a retail Banking Product Manager, I was responsible for project planning, system development, and marketing strategies with a proven track record.1 | Project Planning·Responsible for planning, tracking progress, designing marketing strategies, conducting cross-departmental communication, conducting competitive analysis, and engaging potential partners for the Children's Account project. Achieved results that exceeded expectations in 2021, with a 10% year-on-year increase in customer numbers. Also responsible for planning, tracking progress, designing marketing strategies, conducting cross-departmental communication, and conducting a competitive analysis for the Foreign Currency Time Deposit project, achieving a target completion rate of 110% in 2020. Responsible for the design of the online mortgage application process project, which includes tracking progress, designing marketing strategies, conducting cross-departmental communication, and conducting competitive analysis. Achieved a completion rate of 105% in 2021.2 | System Development·Assisted in the planning and participated in the system development related to the bank's digital retail business (deposits, mortgages).3 | Marketing·Observed market reactions after project launch and provided ideas and suggestions for marketing-related topics to assist the company in quickly adapting to market changes.

1| XR Devices & Display Technology Specialist- Identified and pursued business opportunities, conducted in-depth analysis of current and emerging display technologies, with a specific focus on XR devices.2| Marketing/PR Planner- Developed and executed external marketing and media events to enhance brand awareness and drive sales growth.- Successfully planned and executed the media banquet during Touch Taiwan 2019 Display International Exhibition, attracting 10+ media outlets.- Led a team for exhibition planning and logistics at CES 2020 in the US, receiving accolades from organizers and clients.- Generated media attention and coverage through 2 press releases and 1 magazine interview.3| Market Strategy Analysis- Conducted competitive analysis and market research on high-density display panels and virtual reality industries to drive effective market strategies and business plans.4| Business Promotion- Developed individualized plans based on customer needs, improving customer satisfaction and sales.- Maintained relationships with 7 domestic and international (Taiwan, USA, Israel) clients, addressing their concerns and needs.- Collaborated with cross-functional teams to ensure timely project delivery and customer satisfaction.- Analyzed customer data to enhance customer loyalty and repeat purchase rates.

Conceived, pitched, and produced features, analysis and opinion pieces on current events, emerging trends, and specific topics with a focus on consumer electronics, space, science, geek culture, and electronics commerce.