Ellice Janus Email & Phone Number

New York, Ny, Us

New York, New York, United States

Boosting Retention and Engagement for Meta's VR Product: Analyzed Meta's VR product landscape and competitors across overlapping domains to uncover the biggest opportunities for customer engagement. Through workshops and a touch of magic, shared tactical opportunities that would increase engagement, retention rates, and foster a spirit of collaboration among teams.Strategic Acquisition and Media Planning at Crain Communications: Led the charge across eight unique brands at Crain Communications. Armed with out-of-the-box thinking, crafted personalized messaging strategies that spoke directly to our audience. By testing different content angles and audience parameters, successfully guided prospects through the conversion journey, achieving higher engagements and growing our retargeting pool.

New York, New York, United States

Situational Analysis & Strategic Recommendations to Find YouTube's Competitive Edge: Leveraged my research superpower, synthesized creator interviews, and analyzed the short-form video scene. Crafted a taxonomy of effects and tools and delivered strategic recommendations to help YouTube Shorts gain market share while staying true to their brand identity.D2C E-commerce Go-to-Market Strategy for Hologram Sciences: Navigated the complex landscape of launching a menopause supplement line, shattering stigmas and generating demand. Executed a phased approach, exceeding expectations in the soft launch phase by acquiring 4x the email acquisition goal. Re-evaluated website information hierarchy, launched paid digital channels, and implemented a message testing framework for optimal customer engagement and sales growth.Go-to-Market Launch Strategy for Selfmade Program Expansion at Brit & Co: Bolted onto the Selfmade team to develop the strategy that evolved Selfmade into an on-demand resource and community subscription service, empowering women in their entrepreneurial journey. Led brand positioning, orchestrated virtual events, and created content strategies to leave our audience educated and engaged.

Launched consultancy offering end-to-end branding and marketing services for both B2B and B2C clients across industries. Specializing in digital marketing, brand identity, and developing creative strategies.- Growth Strategies: Develop marketing strategies to optimize and encourage conversions for a B2B digital marketing agency through conducting a website evaluation, mapping the customer journey, and crafting targeted email automation.- Creative Direction: Led the creative direction and strategy for a fine jewelry manufacturer that included crafting copy and developing a clear brand aesthetic and vision for the relaunch of their B2B e-comm site.- Creative Strategies: Articulation of the brand mission, value proposition, and the target audience to deliver a plan with obtainable objectives, successfully building awareness, equity, and engagement for a luxury interior design firm.- Organic & Paid Social: Concept creation and design of campaigns to increase traffic and ROI for clients in both non-profit and for-profit sectors. Fundraising increased by 24% by adding digital companions to traditional marketing efforts.- Building Partnerships: Spearheaded the digital marketing campaigns for the release of the independent film, Team Marco. Collaborated with EP and Director to develop a content strategy and broker deals with influencers. Coordinated digital events with national partners. Effectively increased awareness, traffic, and reach- surpassing our goal by 900%.- Brand Design: Developed branding guidelines and creative strategy for an ECObuild architecture firm including all aspects of visual language, voice, and brand aesthetics. Designed original artwork for logos, submarks, and social icons.

New York, New York

Performed dual roles as the Creative Director and Design Director with a holistic approach and a clear strategic vision to respond to gaps in the retail market; successfully launched two in-house fashion brands & grew as a private-label resource.Initiated the launch of Modamix, a contemporary plus-size brand, as a response to white-space in the market. Within the first two years, Modamix was sold by top retailers: Macy’s, Lord & Taylor, Amazon and others-Developed the brand voice & aesthetic gaining national exposure & establishing an organic following, where the customer was able to feel seen & understood-Directed a cross-functional team yielding an increase of sales YOY-Integrated the brand message & community engagement through experiential design & partnership events increasing visibility & expanding account & client baseIn 2018, launched Forever Audrey evolving from our authority in the private-label arena, instantly being adopted by retailers: Walmart.com, Ross Stores, and more-Developed & branded Forever Audrey as a contemporary line at an affordable price resulting in recognition by tastemakers-Designed product that filled a niche in the market achieving sales over 1MM in year oneReinvigorated the private-label business through design direction & creative leadership resulting in retaining & expanding the client roster to include Target, Kohl’s, UO, Gap Inc.-Designed a line, from ideation through execution, elevating the company to be an authority on contemporary apparel-Instituted growth strategies in coordination with C-level; consistently exceeding yearly projections -Implemented a plan to reduce the r&d budget by eliminating trend services & owning the process myself, becoming known for my expert trend forecasts & market analyzation-Devised innovative solutions during production resulting in strengthened partnerships and consistent increases in sales -Led sustainable outerwear initiative focusing on fabrics made with recycled water bottles

Design all classifications (sweaters, outerwear, cut & sew, woven) for several private label accounts specializing in contemporary and junior product.• Instrumental is opening the Target outerwear business based on my designs, presentations and expertise. We were fast tracked into their vendor matrix in year with sales of doubling our initial projection

Promoted as the youngest design lead in the company’s history; tasked with overseeing the expansion of the private-brand division. Managed the product development for Walmart and other retail partners totaling over $50MM annually in sales.

New York City Metropolitan Area

Designed junior & missy sweaters including concepts, color stories, and silhouettes for a private label import manufacturer.

Ba, Art History

Photography And Graphic Design

Digital Marketing And Ux Design

Education record