Ellie Tones Email & Phone Number

Exeter, United Kingdom

My role is to manage the development of our public facing digital channels including the Met Office website and app, which deliver life-saving forecasts and warnings to millions of people every day. I lead an agile, multidisciplinary team of Product Managers and digital specialists and ensure robust delivery plans are in place to grow the reach of our flagship Consumer Digital portfolio.

Exeter, United Kingdom

As Brand Manager I protect and strengthen the Met Office brand through the way we act, look and communicate as an organisation.Working closely with people across the Met Office, I ensure that the brand is implemented across all touch-points. This includes ensuring that our brand direction and values are embedded and reflected in everything we do. As well as managing and protecting the brand, I ensure it is regularly reviewed and developed to support the organisation in meeting its corporate aims.Key responsibilities include:Brand strategy planning and implementationReview and development of brand guidelinesProject manage brand-related communications projectsDrive internal brand engagement and advocacy Brand policy including attribution and co-branding Internal consultancy

Devon

I worked on a wide range of marketing initiatives requiring skills in planning, pricing, promotions, branding, market intelligence, product development and project management. I ensured that robust marketing plans were in place with a strong customer focus to ensure that we delivered value to our customers. I worked hard to ensure that the proposition, offering and communications were tailored appropriately. I supported the entire business cycle from securing new business to developing customer loyalty programmes. I also delivered marketing consultancy internationally as part of our international development offering. I managed the marketing for a range of services, from our digital products through to consultancy services. My responsibilities include:*Tactical implementation of marketing activities *Product portfolio management *Marketing communications*Customer and market research*Relationship management *Pricing

Devon

After continuously delivering against set targets for marketing truprint.co.uk, my role was expanded to include supporting Harrier LLC (parent company of Truprint) more broadly. My responsibilities included: * Identifying opportunities for new business * Implementing and managing new online business projects including the procurement of goods, services or works required* Market research * Devising marketing plans across the entire marketing mix* On-going development of existing campaigns through testing and analysis* Running integrated marketing campaigns* Forecasting, managing and optimising budgets* Reporting on business, marketing and campaign performance * Managing agency and partner performance* Creating and developing opportunities to reach new audiences and increase brand awareness* Working closely with the retention marketing team to ensure a consistent customer journey

Devon

Responsible for the planning, implementation and evaluation of marketing for Truprint.co.uk across the following ATL and BTL channels:• Paid for search • Display• Re-marketing• Partnership promotions• TV advertising • Public relations • Affiliate marketing• Search Engine Optimisation In my time as Marketing Executive I consistently met and exceeded targets delivering strong new customer growth balanced with optimum return on investment. I developed key skills in research and analytics to develop and refine campaigns across all off-site channels. I oversaw the introduction and testing of new marketing channels.