Elliot Dawson Email & Phone Number

Kingston Upon Hull, Gb

Kingston Upon Hull, England Metropolitan Area

Working as the Technical SEO Manager at Green Ginger Digital, my primary focus is to lead the Technical SEO Strategy on behalf of Green Ginger’s clients as well as leading Technical SEO Strategy for Green Ginger itself. My responsibilities within the role include but are not limited to:• Creation of marketing plans, aligned to the goals and KPIs of each client, executing on time and with acute attention to detail • Be the main client contact for SEO relationships… Show more Working as the Technical SEO Manager at Green Ginger Digital, my primary focus is to lead the Technical SEO Strategy on behalf of Green Ginger’s clients as well as leading Technical SEO Strategy for Green Ginger itself. My responsibilities within the role include but are not limited to:• Creation of marketing plans, aligned to the goals and KPIs of each client, executing on time and with acute attention to detail • Be the main client contact for SEO relationships, communicating confidently in both written and verbal communication • Align client marketing deliverables to SEO requirements and best practices. Proactively suggest new ideas to improve rankings and identify new keyword opportunities to rank to improve SEO traffic for clients • Ownership of client utilisation against commercials• Keep abreast of the latest guidelines, news, trends, techniques, and technologies to ensure on-going SEO best practice at Green Ginger Digital • Support and upskill junior members of the team aiding their L&D • Deliver strategic performance presentations ensuring that a clear and relevant story is identified, and collaborate closely with Performance Strategy Director• Use client context, history and metrics to devise and deliver SEO strategies• Own Green Ginger’s Technical SEO plan ensuring that tasks are delivered on time, to the brief, with sign off from senior stakeholders • Own and manage the development of the GGD site, liaising with developer team and UX leads to ensure site is easy to navigate • Define and track KPIs• Identify, analyse, and proactively resolve SEO challenges• Provide insightful performance reports by gathering and analysing all relevant KPIs and Metrics• Evaluate and address technical SEO issues, offering strategic recommendations• Work independently to manage clients and their expectations• Work with our website development team and content team in the creation of content and in developing SEO optimised websites Show less

Kingston Upon Hull, England Metropolitan Area

Working as the Technical SEO Executive at Green Ginger Digital, my primary focus is to support the agencies SEO team to monitor performance, deliver reporting requirements aligned to client demands, and implementing SEO tactics. My responsibilities within the role include but are not limited to:• Monitoring and analysing organic search performance data, identifying issues and opportunities relevant to client objectives.• Conducting research into competitor activity and trending… Show more Working as the Technical SEO Executive at Green Ginger Digital, my primary focus is to support the agencies SEO team to monitor performance, deliver reporting requirements aligned to client demands, and implementing SEO tactics. My responsibilities within the role include but are not limited to:• Monitoring and analysing organic search performance data, identifying issues and opportunities relevant to client objectives.• Conducting research into competitor activity and trending insights, utilising industry tools such as Ahrefs, Screaming Frog, Search Console, and Keyword Planner.• Keeping abreast of the latest search engine guidelines, news, trends, techniques and technologies to ensure on-going SEO best practice at Green Ginger Digital.• Understanding and identifying trends and anomalies in data, escalating to the wider team in a timely manner.• Understanding and implementing technical SEO audits and changes.• Executing on-page optimisations.• Implementing changes in content management systems e.g., WordPress, WooCommerce.• Supporting with client monthly performance reporting using accurate analysis and strong data visualisation. Show less

Hull, England, United Kingdom

Due to my knowledge of digital marketing and my ability to create engaging content, I was selected by the Senior Leadership Team to serve as the LinkedIn ambassador for Grafton UK. In this role, my responsibilities included, but were not limited to:• Collaborated with other international ambassadors across the GI Group brand to share new strategic ideas and best practices.• Planned and implemented a number of social media marketing campaigns and strategies for the Hull Branch.•… Show more Due to my knowledge of digital marketing and my ability to create engaging content, I was selected by the Senior Leadership Team to serve as the LinkedIn ambassador for Grafton UK. In this role, my responsibilities included, but were not limited to:• Collaborated with other international ambassadors across the GI Group brand to share new strategic ideas and best practices.• Planned and implemented a number of social media marketing campaigns and strategies for the Hull Branch.• Played a key role in the planning, creation, and distribution of various marketing materials, including text, video, and image-based content aimed at increasing both company and personal brand awareness and reputation, driving audience engagement and reach, and generating both candidate and client leads.• Coached and trained team members on various topics, including LinkedIn marketing and recruitment, personal branding, online job advert optimisation, social media marketing, social recruitment strategies, and email marketing techniques.• Utilised LinkedIn analytics to track various KPIs, identify trends, highlight over/underperforming content, and pinpoint areas for improvement that could later be used in the planning and distribution of future content and campaigns.• Keyword and SEO-optimised online job advertisements to improve their rankings in job search results, thereby increasing their overall effectiveness and reach.• Gained key company, market, industry and competitor insights by using a variety of social listening and monitoring strategies.• Liaised with the company Marketing Manager to ensure content remains on-brand and above the required level of quality. Show less

Hull, England, United Kingdom

Specialising in the permanent recruitment of senior and executive level sales and marketing specialists for a variety of businesses across the UK. Working with both candidates searching for new career opportunities and businesses looking to recruit new staff to expand their team.• Recruiting sales and marketing specialists by using a variety of methods to source candidates, including but not limited to social recruiting, job advertisements, and headhunting.• Utilise a range of… Show more Specialising in the permanent recruitment of senior and executive level sales and marketing specialists for a variety of businesses across the UK. Working with both candidates searching for new career opportunities and businesses looking to recruit new staff to expand their team.• Recruiting sales and marketing specialists by using a variety of methods to source candidates, including but not limited to social recruiting, job advertisements, and headhunting.• Utilise a range of marketing techniques and strategies, including content, social media, and email marketing, to develop new and nurture existing relationships with both clients and candidates.• Use various business development techniques to build and nurture client relationships and generate new business and revenue with new and existing clients.• Maximise revenue by negotiating and agreeing fees and terms with prospective clients.• Analyse data and keep up to date with market and industry news to identify and proactively plan for hiring trends across the sales and marketing sectors.• Attend sector-specific networking events to meet and build relationships with both clients and candidates. Show less

Hull, England, United Kingdom

Proactively sourced and recruited teachers and support staff to work within schools across North and East Yorkshire on both a temporary and permanent basis. Worked with candidates looking for a role in the education sector and supporting education settings with their recruitment goals throughout the academic year.•Worked independently and managed a desk to source potential candidates through job advertisements and headhunting.•Reviewed CVs to assess candidate suitability for a role… Show more Proactively sourced and recruited teachers and support staff to work within schools across North and East Yorkshire on both a temporary and permanent basis. Worked with candidates looking for a role in the education sector and supporting education settings with their recruitment goals throughout the academic year.•Worked independently and managed a desk to source potential candidates through job advertisements and headhunting.•Reviewed CVs to assess candidate suitability for a role and conducted interviews throughout the onboarding process.•Utilised a range of communication and marketing techniques to develop new relationships and business with schools and trusts across the region.•Maximised revenue by negotiating and agreeing rates with schools and candidates.•Analysed data to identify trends to successfully recruit staff throughout the academic year. Show less

Hull, England, United Kingdom

Managed the outbound tariff migrations campaign for Vodafone, offering existing customers tariff migrations to more profitable packages by upselling increased data plans and additional products. Following several months of significant growth during a trial period, the campaign was permanently moved to ResQ Limited.•Managed a campaign of 7 team leaders and over 75 telesales agents, ensuring that revenue targets and KPI’s were achieved.•Generated revenue forecasts to present to key… Show more Managed the outbound tariff migrations campaign for Vodafone, offering existing customers tariff migrations to more profitable packages by upselling increased data plans and additional products. Following several months of significant growth during a trial period, the campaign was permanently moved to ResQ Limited.•Managed a campaign of 7 team leaders and over 75 telesales agents, ensuring that revenue targets and KPI’s were achieved.•Generated revenue forecasts to present to key stakeholders within the business.•Handled client relationships to highlight successes, identify areas for development and ensure that expectations were consistently being met.•Developed commission schemes for employees to increase sales and revenue, while remaining within company budgets. •Achieved the lowest number of complaints and highest first contact resolution scores across all Vodafone campaigns, on a regular, monthly basis.•Produced data analysis reports to identify performance trends, development, and focus areas across the campaign, increasing productivity for team leaders. Due to immediate success, the report has been adopted across Vodafone campaigns.•Achieved and maintained an overall monthly increase in revenue of over 200% from October 2020 to October 2021.•Developed and rolled out onboarding training and academy processes for the campaign, which were adopted by campaigns across the business. Show less

Hull, England, United Kingdom

Managed sales teams of 10 to 20 employees for Sky TV, Simplify Digital, Scottish Power and Vodafone. Successfully exceeded KPI’s and business revenue targets for high-profile clients. Analysed data to spot trends and maximise performance across each campaign. •Utilised performance management techniques to develop both new and existing employees, such as weekly 1-2-1 sessions.•Motivated the sales team with daily briefing and feedback sessions.•Liaised with the quality assurance… Show more Managed sales teams of 10 to 20 employees for Sky TV, Simplify Digital, Scottish Power and Vodafone. Successfully exceeded KPI’s and business revenue targets for high-profile clients. Analysed data to spot trends and maximise performance across each campaign. •Utilised performance management techniques to develop both new and existing employees, such as weekly 1-2-1 sessions.•Motivated the sales team with daily briefing and feedback sessions.•Liaised with the quality assurance team, ensuring that employee call quality and procedures were in line with both client and business expectations.•Oversaw significant growth between June 2019 and June 2020, resulting in the team growing from 11 to 78 employees. This increased overall revenue generation of the campaign by 500% over the following year. Show less

Hull, England, United Kingdom

Sales of TV, phone, and broadband packages to new Sky customers to achieve business objectives and KPI’s. Maintained accurate records in line with Ofcom, GDPR and DPA regulations. Responsible for ensuring that the customer had a positive experience throughout the contact and ensuring that the product pitched and sold would suit their individual needs by using a consultative throughout the call. Approached by the business in July 2015 for a promotion to sales team leader.

Hull, England, United Kingdom

Sales of TV, phone, and broadband packages for new TalkTalk customers before moving on to work as part of an existing customer retentions team. Ensured that targets set by the business were achieved, while maintaining accurate records in line with Ofcom, GDPR and DPA regulations. Took a consultative approach, bespoke to each individual customer, to increase revenue for the campaign.

Btec National Certificate, Visual Recording In Art And Design (Photography)

Start Writing Fiction, Certificate Of Achievement

As Level, Photography, Law, Psychology & Sociology

Gcse

English Language, English Literature, Maths, Statistics, Science, Additional Science, IT, Art, Business Studies, Religious Education.