Elliot Bell Email & Phone Number

Chicago, Il, Us

Chicago, Illinois

Led the company’s partnership with Target and Shipt with a focus on consulting with clients and partners to develop and execute growth strategies, develop innovative efforts and assist in achievement in their overall marketing goals and enterprise objectives.

Greater Chicago Area

One of Crain's Chicago Fast 50, Liquidus works with brands, agencies, partners and resellers to create and deliver best-in-class personalized ad experiences for consumers through the use of dynamic creative. Following the acquisition of Cofactor in 2016, Liquidus expanded its ad tech suite to include more specialized and unique ad tech offerings for retailers and their supplier partners. The company also offers complementary digital media services and content hosting capabilities for our agency, reseller and industry partners.

Greater Chicago Area

I lead the sales team and strategic partnership efforts for Triad Retail's key partner Walmart within the Consumer Electronics and Entertainment verticals. Our focus is growing the media investments of key marketers who leverage Walmart's unique 1st party data platform (WMX) as well as building audiences and sales through digital display, content sponsorship, programmatic and social media offerings.

Greater Chicago Area

Led the company's sales efforts in digital content and partnerships. Successfully launched and monetized Live Nation's efforts with Snapchat, VICE and Green Light as well as Yahoo during this time.

Greater Chicago Area

Managed Strategic Sales and Sales Development for Yahoo's Media Network. Responsible for driving this $350M+ revenue business for the company after being promoted into the role. Our 40 person team focuses on revenue growth and development for the entire portfolio of premium Media Properties including Yahoo Homepage, Mail, Sports, Finance, Automotive, Entertainment, News, Technology, Lifestyle, Fashion, Small Business among others.Led company wide sales initiatives including the re-launch of 19 new Digital Magazines, Yahoo Live as well as integration of Tumblr media assets. Areas of expertise include video, mobile, native as well as monetization and yield optimization. Primary responsibility within the Sales Organization for leading senior level client and agency business development for the Media Network as well as internal stakeholder management with ad/content product teams, research & insights, data technology, rich media as well as editorial groups.

Greater Chicago Area

Launched and led Yahoo's sales activities supporting our most valuable content programs published by the Yahoo Media Network (ex. Olympics, Oscars, Super Bowl, Fantasy Football, Grammys, World Cup). Hired dedicated sales group to support this effort and exceeded all team revenue goals 2011-13. Grew the overall business by 300% during this time period. Set 6 event revenue records while also launching Yahoo Live (industry's 1st free live music performance OTT channel) with more than $16M in upfront advertiser commitments.Primary responsibilities included leading high level client and agency business development efforts, editorial and product engagement as well as group level financial reporting, yield management and internal sales expert.

Managed the agency and advertiser direct business development group for Brand Affinity Technologies (BAT). BAT is unique in the online advertising as well as sports + entertainment businesses and operates an exclusive technology platform which enables brands and agencies to procure celebrity and sports endorsement talent rights smarter, faster and easier. BAT also offers a suite of digital, mobile and social tools for consumers, publishers and advertisers which enable dynamic engagement between fans and their favorite celebrities.

Led business development efforts for Kemper Sports, NCAA Maui Invitational college basketball tournament, The Art of Food & Wine as well as developed/managed the marketing assets for Kemper Golf (100+ golf course network).

Led Sponsorship sales efforts for House of Blues concert venues, clubs as well as digital and media assets.

Led Sponsorship Sales Group of seven people during the redevelopment of New Soldier Field as well as managed the growth of team revenue, assets (including digital and in-house media sales) as well as corporate partner activation programs - meeting or exceeding all benchmarks.

Unicast is one of the original rich media companies - launching the Internet's TV Commercial in 1999. Started as Vice President, Business Development and launched Unicast's client direct sales efforts. Within one year, expanded the company's Fortune 50 adoption of Superstitial ad format from 6 to 36. After 18 months, was promoted to run the international business group. Managed and opened offices in London, Hong Kong, Toyko, Sao Paolo

Business, Marketing

Activities and Societies: Founding member of the University of Colorado Sports Marketing Club

Education record