Elliot Botten, Mba Email & Phone Number

San Diego, California, US

- Functional leader of on-boarding, role-based learning, certifications, and enablement paths for GTM teams with a dedicated focus on the Growth, Manufacturing, Property, Agency, and SDR Sales Teams.- Manager of one direct report overseeing sales enablement for the SDR Sales Team.- Spearhead the design and development of enablement curriculum and learning.

San Diego, California, US

• Led all GTM activities by translating technical features into value propositions, benefits, and differentiator statements which turn customer pain points into delightful solutions.
• Drove product messaging and positioning in collaboration with key stakeholders within the Product Development, Marketing, Customer Success, and Sales teams.
• Created sales enablement resources and integrated marketing campaigns as it relates to our product offerings through regular updates, consistency checks, and alignment with SOCi's product strategy and tactics.
• Developed and shared a deep understanding of how competitors and the broader social media marketing and reputation platforms help solve pain points for our target customers.

Iowa City, Iowa, US

• In pursuit of a personal life mission, moved and lived in Italy splitting time traveling with family, managing a travel blog capturing our adventures, and teaching undergraduate students for an international study.
• Led the instruction of 30 students for the Introduction to Marketing undergraduate class, at the top 25 ranked University of Iowa-Tippie College of Business study abroad program in Italy.
• Launched and designed new blog website including layout, graphics, and messaging with industry-leading design, SEO, and publishing software that grew engagement and followers by over 300% in two months.
• Created engaging content including videos, SEO optimized articles, and graphics including a Covid-19 story that was featured in the San Diego Union-Tribune on March 16, 2020.San Diego Union-Tribune Article (March 16.

Irvine, CA, US

• Analyzed customer data, market research, and surveys that informed the GTM strategy and execution for small feature releases and multi-million-dollar SaaS offerings.
• Directed CoreLogic’s largest SaaS product launch in 2018 and led GTM product strategy in collaboration with product, customer success, solutions engineers, and executive leadership.
• Created compelling messaging and content that articulated customer concerns, aligned value propositions, and grew awareness.
• Developed sales enablement content and tools including case studies, talk tracks, one-sheeters, and incentives that directly contributed to pipeline growth and exceeded yearly sales goals.
• Oversaw trade shows and event messaging, marketing collateral, promotions, product videos, demos, and overall conference branding.
• Collaborated with digital marketing and PR teams for campaign execution across email, social, web, and direct mail that met product revenue goals.

San Diego, California, US

• Led the strategy, management, execution, testing, and optimization of integrated social media, email, web, and offline marketing campaigns
• Spearheaded target-buyer persona and buyer journey development which drove insights and influenced the marketing strategy, messaging, and new product development.
• Oversaw the content marketing and thought leadership strategy across email automation, social, and online content syndication which drove YOY increases in customer engagement and loyalty.

Toronto, ON, CA

• Drove value messaging and execution of go-to-market product strategies for a $20M SaaS offering resulting in significant top funnel growth and new customer wins.
• Directed product, content, and campaign marketing efforts from initial ideation to execution that drove brand awareness, product adoption, and retention.
• Supported multi-channel marketing efforts with regards to targeting and segmentation.
• Possessed a deep understanding of the target audience and competitive landscape that informed marketing strategy.
• Used data and insights to evaluate 300+ email, digital, and direct mail campaign results, identify areas for improvement, manage multi-million dollar budget, and drive actionable measures.

• Increased revenue and client acquisition through multi-channel marketing and sales enablement including event marketing, collateral development, lead generation campaigns, CRM pipeline management, and promotions.
• Managed divisional rebranding including messaging and positioning, design of sales and marketing collateral, event signage, digital templates, and website pages that grew awareness and reinvigorated engagement.
• Oversaw event logistics, planning, execution, sponsorships, sales and marketing program collateral, administrative support, and analyzing success.

Paderno Del Grappa, TV, IT

• Aided several multi-national companies with their marketing and inventory management challenges while also pursuing an international MBA through the University of Kansas.
• Project leader for the CIMBA award-winning Six Sigma project in 2008 supporting a post-merger operational integration.
• Conducted global marketing research study and provided a detailed Go-to-Market strategy for Osram Inc.’s LED Lighting Division that enabled entry into European, Asian, and North American markets.

Toronto, ON, CA

• Regularly exceeded annual goals by 100% for leading SaaS software platform.

Mba

Mba

Bachelor Of Science, Journalism-Strategic Communications: Emphasis In Sales And Marketing