Elliot Botten, Mba Email & Phone Number

San Diego, California, Us

- Functional leader of on-boarding, role-based learning, certifications, and enablement paths for GTM teams with a dedicated focus on the Growth, Manufacturing, Property, Agency, and SDR Sales Teams.- Manager of one direct report overseeing sales enablement for the SDR Sales Team.- Spearhead the design and development of enablement curriculum and learning tools that are functional, intuitive, informative, interactive, and consistent with sound instructional best practices to support our SOCi platform and skills training.- Prioritize and align enablement needs by identifying the biggest sales and skill gaps, while mapping solutions to company priorities across onboarding, product/solutions training, and role-level learning paths- Ensure alignment of enablement activities with key internal and external events, such as key product releases, company training venues, partner activities- Collect feedback from the organization on the effectiveness of tools, programs, and continuously works to improve quality of content, format, and delivery- Manage world-class suite of Sales Readiness and Enablement software programs such as Seismic, Spekit, Mindtickle, Insight Squared, Jiminny, and more!

San Diego, California, Us

• Led all GTM activities by translating technical features into value propositions, benefits, and differentiator statements which turn customer pain points into delightful solutions. • Drove product messaging and positioning in collaboration with key stakeholders within the Product Development, Marketing, Customer Success, and Sales teams. • Created sales enablement resources and integrated marketing campaigns as it relates to our product offerings through regular updates, consistency checks, and alignment with SOCi's product strategy and tactics. • Developed and shared a deep understanding of how competitors and the broader social media marketing and reputation platforms help solve pain points for our target customers.

Iowa City, Iowa, Us

In pursuit of a personal life mission, moved and lived in Italy splitting time traveling with family, managing a travel blog capturing our adventures, and teaching undergraduate students for an international study abroad program.• Led the instruction of 30 students for the Introduction to Marketing undergraduate class, at the top 25 ranked University of Iowa-Tippie College of Business study abroad program in Italy. • Launched and designed new blog website including layout, graphics, and messaging with industry-leading design, SEO, and publishing software that grew engagement and followers by over 300% in two months.• Created engaging content including videos, SEO optimized articles, and graphics including a Covid-19 story that was featured in the San Diego Union-Tribune on March 16, 2020.San Diego Union-Tribune Article (March 16, 2020)https://www.sandiegouniontribune.com/opinion/commentary/story/2020-03-16/inside-italys-coronavirus-red-zone-an-american-family-shares-whats-ahead-for-u-s

Irvine, Ca, Us

• Analyzed customer data, market research, and surveys that informed the GTM strategy and execution for small feature releases and multi-million-dollar SaaS offerings. • Directed CoreLogic’s largest SaaS product launch in 2018 and led GTM product strategy in collaboration with product, customer success, solutions engineers, and executive leadership.• Created compelling messaging and content that articulated customer concerns, aligned value propositions, and grew awareness.• Developed sales enablement content and tools including case studies, talk tracks, one-sheeters, and incentives that directly contributed to pipeline growth and exceeded yearly sales goals.• Oversaw trade shows and event messaging, marketing collateral, promotions, product videos, demos, and overall conference branding.• Collaborated with digital marketing and PR teams for campaign execution across email, social, web, and direct mail that met product revenue goals.

San Diego, California, Us

• Led the strategy, management, execution, testing, and optimization of integrated social media, email, web, and offline marketing campaigns• Spearheaded target-buyer persona and buyer journey development which drove insights and influenced the marketing strategy, messaging, and new product development.• Oversaw the content marketing and thought leadership strategy across email automation, social, and online content syndication which drove YOY increases in customer engagement and loyalty.

Toronto, On, Ca

• Drove value messaging and execution of go-to-market product strategies for a $20M SaaS offering resulting in significant top funnel growth and new customer wins.• Directed product, content, and campaign marketing efforts from initial ideation to execution that drove brand awareness, product adoption, and retention.• Supported multi-channel marketing efforts with regards to targeting and segmentation.• Possessed a deep understanding of the target audience and competitive landscape that informed marketing strategy.• Used data and insights to evaluate 300+ email, digital, and direct mail campaign results, identify areas for improvement, manage multi-million dollar budget, and drive actionable measures.

• Increased revenue and client acquisition through multi-channel marketing and sales enablement including event marketing, collateral development, lead generation campaigns, CRM pipeline management, and promotions.• Managed divisional rebranding including messaging and positioning, design of sales and marketing collateral, event signage, digital templates, and website pages that grew awareness and reinvigorated engagement.• Oversaw event logistics, planning, execution, sponsorships, sales and marketing program collateral, administrative support, and analyzing success.

Paderno Del Grappa, Tv, It

• Aided several multi-national companies with their marketing and inventory management challenges while also pursuing an international MBA through the University of Kansas. • Project leader for the CIMBA award-winning Six Sigma project in 2008 supporting a post-merger operational integration.• Conducted global marketing research study and provided a detailed Go-to-Market strategy for Osram Inc.’s LED Lighting Division that enabled entry into European, Asian, and North American markets.

Toronto, On, Ca

• Regularly exceeded annual goals by 100% for leading SaaS software platform.

Mba

Mba

Bachelor Of Science, Journalism-Strategic Communications: Emphasis In Sales And Marketing