Elliot Evans Email & Phone Number

Memphis, Tennessee, United States

Greater Memphis Area

• Contributes to the strategy and execution of a comprehensive digital and offline analytics program including the assessment of best-in-class digital analytics platforms.
• Assists in the assessment and implementation of new tools for business intelligence & integrated data management.
• Performs ongoing database tool management.
• Works with business unit leaders, management, and peers to ensure partnership, buy-in and alignment on strategy & plans. Influence decisions and solutions.
• Effectively manages cross-functional relationships.
• Leads and drives relationships with external agencies as it relates to digital Analytics, Metrics & Measurement.

Greater Memphis Area

• Chief Architect Of Digital Campaigns To Drive Towards Revenue Growth
• Design SEM Campaigns, Reporting Structure, ROI Tracking W/In Google Analytics & Internal Tracking Systems
• Structure Tactical Launch, Optimization & P&L Of Online Campaigns In Lead Aggregation Space
• Manage Testing & Optimization Of User Experience Including Ad Messaging, Landing Page Design & Segmentation
• Develop & Communicate Ideas For Improving Strategies, Practices & Approaches From Google Analytics Data
• Conduct Competitive Analysis, Prepare Reports On Findings & Share Results With Cross-Functional Team

Greater Memphis Area

• Digital Media Manager supporting West Tennessee & Mississippi
• Subject matter expert for local division on all SEM, SEO, Social Media & Digital Marketing Products.
• Assisted sales reps & local leadership in developing their knowledgebase, presentation skills & plans.
• Coordinate training sessions for sales rep development in both group setting & customized individual role play
• Participate in account reviews and prep & plan sessions to maximize customer value within product suite
• Engaged with customers on fulfillment process for websites, video ads, reputation management, etc..

Greater Memphis Area

• Regional internet sales manager over Tennessee, Kentucky & North Alabama.
• Hold responsibility for managing and overseeing sales efforts of 12 internet managers within seven divisions across the SCA region.
• Consistently retain and increase a $60,000,000 INET advertising base for company.
• Consistently achieve 103%+ on annual sales objectives.
• Create comprehensive reporting tools designed to document sales representative performance.
• Develop tracking and analysis reports, which were adopted and used as a company standard for RISMs across the eastern region.

Greater Memphis Area

• Managed search engine marketing campaigns for customers in the south central region.
• Monitored fulfillment processes ensuring proper functionality of programs and landing pages.
• Developed reporting tools that were designed to track campaign performance.
• Trained local sales force on search engine marketing and internet advertising tactics.
• Worked as a consultant to educate local business owners on how to maximize their marketing efforts.
• Followed up with clients to ensure the highest levels of satisfaction with services.

Greater Memphis Area

• Personal digital marketing consultant working with client base to improve performance & achieve goals
• Engineered design, implantation & optimization of PPC based Search Marketing Campaigns
• Coordinated instillation of analytics and other conversion tracking codes embedded in website
• Used split testing technology to optimize campaign and increase ROI
• Created detailed reports with analysis of campaign performance to share with clients
• Featured speaker at marketing events helping educate entrepreneurs on the value of digital marketing

Greater Memphis Area

• Gained knowledge of internet marketing practices and website development.
• Managed a top producing $300,000 a month PPC traffic account.
• Served as project manager while launching marketing campaigns for new products online.
• Used Web Analytics tools to optimize websites for user experience and better conversion.
• Prepared and analyzed sales reports and oversaw marketing budgets.
• Specialized in multivariate split testing of website and data analysis associated with results.