Integral in building NTWRK's brand partnerships philosophy, content strategy and merchandising approach while contributing to millions of dollars in partnerships.Built and managed a team of creative strategists to solve brand partner problems - including merchandise collaborations, custom product innovation and content sponsorships.

Through deep consumer and industry analysis, lead the Brand Partnerships strategy process for Complex's cultural event series, ComplexCon with the ultimate goal of helping to sell through numerous large scale partnerships.Lead cross-functional brainstorms to solve the problems that brand partners have outlined, including experiential activations, talent partnerships, custom content platforms, and sponsorships.Partner with Complex Originals team to expand brands into IRL universes that can exist beyond digital. Collaborate with design team and creative directors to produce and train staff on sales materials. Provide growth opportunities and business development opportunities for the brand through networking and industry relationships.

Manage the full process of analyzing consumer insights, ideating creative solutions, developing strategic decks and pitching new business for integrated marketing campaigns, branded content, sponsorship and brand experiencesLed cross-departmental brainstorms to help create solutions that solve problems for brandsA key member of the strategy team, instrumental in transforming Complex from an IRL and Internet magazine into a video-first media powerhouse, branded content studio, creative agency and festival Act as lead creative during client meetings, pitches, kick off calls, and briefings Ideate with Senior Management to develop new-to-market products and brand offeringsSpearheaded projects for Netflix, Old Spice, Champs Sports, New Amsterdam Vodka, Intel

Led a team of six including project managers, social media directors and designersSolicited and secured new business from artists, record labels, brands and mobile applications Collaborated with the CEO on growth and business development strategies including pricing structures, organizational structure, company policies and revenue generation

Created, managed and executed digital marketing plans for recording artists and brandsIdentified, evaluated and fostered relationships with innovative technology platforms Brainstormed and oversaw activation of social media strategies on a variety of platformsFostered creative partnerships and cross-promotional opportunities between artists and brands Led successful online publicity campaigns for a broad range of musicians & brandsWorked with designers & developers to create cutting edge tools, applications and moreFormulated and managed online advertising campaigns across multiple networks Clients included Paul Simon, Florence + The Machine, Of Monsters and Men, Amy Winehouse, Lenny Kravitz, and more

Created and executed online and traditional marketing campaigns for albums and events Controlled traditional and online advertising budgets, SEM and SEO campaignsOversaw community management activity for all artists on the labelCreated and maintained national street team campaigns Facilitated design and production of all marketing materials and album packagingManaged design, marketing and upkeep of online store & new merchandise Assisted in all aspects of event production Coordinated the hiring and managing of interns

Planned and facilitated the launch of a digital-only arm of the record labelOversaw a team of five in marketing, publicity, artist development and design departmentsHandled A&R responsibilities & overseeing the production of music and content