Elliott Bledsoe (he/him) runs Agentry, an arts marketing micro-consultancy working nationally and based in Meanjin (also known as Brisbane) on Turrbal and Jagera Country. Agentry supports artists, arts organisations and groups to introduce marketing strategy and optimise their marketing communications efforts – whether IRL, URL or hybrid (in-person, online or both). Elliott does this because he knows that increased digital competency, confidence and curiosity in the arts enables all Australians to access, enjoy and participate in diverse arts experiences.His work focuses on the ‘7Ps of marketing’ as a framework for building successful arts brands, and compliments this with tools to understand arts customers and audiences and identify and map competition. In the five years since starting Agentry he has worked with ArtsHub, the Australian Network for Art and Technology (ANAT), Brisbane Chamber Choir, Arts Front, the National Library of Australia, Brisbane Open House and many others.Through 2021 he was the Arts Marketing and Digital Competency mentor in the Creative Business Champions (CBC) program run by the Regional Arts Services Network (RASN). In 2020 he graduated from RMIT University with a Master of Marketing. Before starting Agentry he held marketing and content positions with the Queensland Writers Centre, ABC Radio National at the Australian Broadcasting Corporation, the Australia Council for the Arts, Regional Arts Australia and others.Relatedly, Elliott also has extensive experience in copyright, with a focus on the interplay between rights and creative practice. He is the Co-lead of Creative Commons Australia and works regularly with the Australian Digital Alliance (ADA) and the Australian Libraries and Archives Copyright Coalition (ALACC).