Designing and implementing digital and ATL strategy as part of the company’s broader business and marketing plans, building affinity and leading demand generation.Liaising with senior management to draw up, marketing innovation strategy set corporate goals and maximise budget value.

Freelance Project Manager delivering excellence in project execution- Experienced project manager, 15y+ years. - Managing project lifecycles from initiation to closure.- Proven track record of driving successful project outcomes- Orchestrating cross-functional teams, optimizing processes, and ensuring projects are completed on time, within scope & budget, and to the highest quality standards.- Agility to adapt to diverse industries and project types.Skils: Stakeholder Communication. Collaboration. Time management. Critical thinking. Creative thinking. Decision making. Problem solving. Leadership. Risk management. Negotiation. Adaptability. Financial aptitude. Resource allocation. Team integration (internal & external). Distiller (Master client objectives and translation into actionable project plans). Organisation and scheduling. Streamlined workflows. Collaborative environment.

As Client Director, I am responsible for the overall account performance of US Commercial clients across media, tech and creative. Providing strategic guidance to ensure clients' business goals are met. Improve client satisfaction through engaging different cross-functional teams, on-the-ground leadership and relationship management.Key contributions:- Implemented new & standardise processes to optimise operational teams for increased cost efficiency.
- Fostered team cohesion under remote working conditions and integration of geo-based teams.
- Successfully plan, pitch and won new client business, totalling $1m/month+.
- Extended service offering to cover multiple time zones and geo-locations.
- Collaborated with Data & Tech team in transition to new reporting tool and data dashboard build.
- Enhanced feed management through owning supplier relationship, coordinating & maintaining accurate ticket logs.
- Supported media team through proactive reporting, troubleshooting and data collection. 
- Managed billing and communications for client > $4m/month.

Freelance social media consultant. - Ideation and strategy. - Content creation and campaign management. - Account management and e-comms.

As Senior Client Partner, I operate as part of the Twitter Media Sales Team to impact revenue, overseeing client strategy implementation and establishing collaborative relationships with brands and marketing agencies, with the ultimate aim to support growth, drive profitability and increase platform adoption. Key contributions:- Grew account revenue, exceed quarterly sales targets that supported YOY double-digit growth- Grew key accounts: retail 11x in 3y, tourism 10x in 4y, finance 7x in 4y- Launched multi-country Twitter emoji campaign for global alcohol brand, 2016- Successfully motivated retention of SA client handle in global fashion brand’s restructuring, 2017- Retained core portfolio 4y+Career highlights:- Twitter Partner Conference Ireland (’18)- Presented Twitter workshops at brands & agencies- Tourism client won a creative award, 2018Key responsibilities:- Service key global & local accounts in SA- Grow account revenue 15-20% QoQ - Achieve quarterly sales targets that carry 32% of Twitter’s revenue in SA- Activate new clients & grow existing business through strategic selling- Focus on tourism, retail, finance, clothing & auto verticals- Gain in-depth understanding of client needs & business challenges- Develop and maintain level-C relationships- Campaign ideation & execution strategies - Ensure cross-platform integration for 360° campaign coverage - High-level camping management, optimisation, reporting - Educate brands & agencies on new products & servicesSkills gained:- Digital sales- Strategic approach, pipeline management & presentation- Understanding of social media & impact on consumers & public- Brand development & digital strategy- Client management & negotiation

Ad Dynamo is Africa's largest digital media sales house, representing Twitter, Spotify, Verizon Media and Snapchat on the continent. The company has 100 staff worldwide and revenues of $80M. As Client Partner, I operate as part of the Twitter Media Sales Team to impact revenue, demonstrate the value of Twitter to marketing teams and agencies, and to establish the platform as an indispensable partner to clients' business success. Key contributions:- Grew account revenue, exceed quarterly sales targets that supported YOY double-digit growth- Took over management of key accounts in Jhb within 3 months of being employed- Opened a new sales vertical in SA (Wine industry)Career highlights: - Twitter Partner Conference: S Fran, USA (’15)- Presented Twitter workshops at brands & agencies- Manage Ad Dynamo exhibition stand at AfricaCom expo, 2014Key responsibilities:- Service key global & local accounts in SA- Grow accounts revenues 15-20% QoQ- Achieve quarterly sales target that carry 32% of Twitter’s revenue in SA- Activate new clients & grow existing business through strategic selling- Evangelise an establish platform as an indispensable partner to brands & agencies- Maintain excellent brand & agency relationships- Manage communications with brands & agencies - Prepare and present thought-provoking proposals- High-level camping management, optimisation, reporting - Provide day-to-day support and education to clientsSkills gained:- In-depth knowledge of Twitter ecosystem- Digital sales experience - Account management- In-depth campaign management- Proficiency in Keynote, Hubspot, Lastpass- Knowledge of South African agency and digital landscape

Sales executive, representing a custom-made French wine barrel-producer in the South African market.- Marketing & sales - Social media- Managing client portfolio & new business development - Technical wine tasting and judging- Administration of SA business, incl customs & imports

Owner, publisher and author, managing a niche publishing business.Key contributions: - Identify gaps in the market to ideate and build products- Bootstrapped a startup business- Business profitable from year 1- Innovation: first to map wine regions with GPS- Revolutionised classification of regions from municipal to terroir basis - Evangelise the consumer ecosystem through education, training and exhibitions (China, HK, France, UK, ZA)Career highlights:- Female entrepreneur award- International "Best Wine Atlas / Wine Tourism Book" trophy at Gourmand awards- Top10 list at biggest South African retailer- Contributing to several local & international publications- Wine & publishing expos in China, HK, France, UKKey responsibilities:- Business management & strategy- Research and authoring custom titles- Publishing custom & commissioned titles- Marketing, sales & distribution of titles- New business development- Photography: locational, studio & photo library- GPS mapping - Managing social media- Exhibitions, training & workshops in China, France, UK, Hong Kong

Owner and winemaker of a boutique winery, specializing in terroir wines. Career highlights:- 4-star Platter ratings- Furthering the knowledge on wine and allied subjects- Present wine tastings & training SA, Aus, Nz, Europe, China.

Contract harvesting position as assistant winemaker for popular wine producer.- End-to-end winemaking process- Management of wine production cellar & laboratory- Chemical analysis of grapes & wines- Certification reporting

Marketing, sales and business development for a well-known South African wine industry supplier. Key Contributions:- Built marketing & sales department from the ground up, incl sales strategy and brand development- New business development in SME and corporate sectors- Product development: oenological products & services- Mentor and sponsor a post-graduate student at Stellenbosch University- Technical wine tasting and quality control

Technical assistant managing experimental wine production cellar and educating students at world-renowned university. - Managing daily operations of wine production cellar - Theoretical & practical training of under-grad students (practical training in wine production, wine analysis & laboratory use, wine aging, technical wine tasting)- Supporting post-grad students' and associates' research (procurement, wine production experiments, research, data analysis)- Established a vinotique for department wine collection- Daily management of vinotique (procurement of wine, cataloguing, displays, technical tasting selection)

Contract harvesting position as technical lab assistant for top tier wine producer.- End-to-end winemaking process- Management of wine production cellar & laboratory- Chemical analysis of grapes & wines- Certification reporting