Scott Reinders Email & Phone Number

Cape Town, Wc, Za

Cape Town, Western Cape, South Africa

As the Digital Media Partner for M&C Saatchi Connect, my role is to lead and oversee all digital media activity at the agency. I'm responsible for developing strategic client relationships, identifying opportunities for improvement and innovation, and bringing digital media thought leadership to the fore. I work closely with key client team members and partner agencies to ensure the Connect digital media product is best-in-class.In this role, I develop digital media roadmaps for each client, integrate digital media into the overall media offering, and up-skill team members across the M&C Saatchi Group of companies. I'm accountable for overall digital forecasts, revenue delivery, and building strong media owner relationships.I contribute to new business opportunities and play a leading role in integrated media pitches.Overall, I lead, drive and innovate digital media for M&C Saatchi Group and deliver results that meet the unique needs of clients and the group of agencies in today's complex digital media landscape.

City Of Cape Town, Western Cape, South Africa

Cape Town Area, South Africa

Responsible for overseeing the positioning, marketing and brand management of the United States portfolio of university partners and their courses, on behalf of GetSmarter and 2U, Inc. I am tasked with translating business needs into brand and digital marketing objectives and goals for the US university portfolio, and directing a team of strategists and digital marketing specialists to achieve these objectives, while at the same time understanding and serving the university partners’ own goals. I hold overall responsibility for the positioning of a university portfolio and lead best practice in consumer profiling, brand strategy, digital media and communications that drives business results.

Cape Town, Western Cape, South Africa

Cape Town Area, South Africa

Outside the theory behind brand value I strongly believe that the real value of branding is rooted in culture - based on core values it should be cultivated from the inside and radiate outwards. It unites teams in pursuit of a common purpose which attracts and engages clients and consumers in a truly meaningful way. Brand is something much larger than just a marketing tool.My key competencies include:• Development of strategies and plans including: brand, communications, employee engagement, marketing, content and digital. • Client Service in managing and delivering against client expectation.• Activating strategies: Clearly understanding the requirements of a plan | Identification and motivation of tactical suppliers | Briefing tactical suppliers | Project managing tactical suppliers.• Clients include: Massmart | Ethiopia Tourism | Sanlam Investments | MyCiti | AECI | Levis | among others. • Planning for and the facilitation of workshops with clients to inform strategies and plans.• Project management central to both strategy and activation. In particular I am responsible for: Internal status meetings and updates | Status reports by client | Budget management per client, including assistance with invoicing and chasing payments. • Manage a small design team; communicating job expectations and provide direction, support and motivation in order to meet client expectations.• General support recognising that my role in a small company requires me to assist wherever possible. This includes: Identifying and pursuing new business opportunities | Developing marketing material | Assisting with recruitment.

Cape Town

Breaking into the brand strategy game saw me interning at BF Strategy in Cape Town.

From 2007 through 2012 I was fortunate enough to be supported by some great brands allowing me to paddle and explore rivers across Africa and abroad. These include:PeakUkFluid KayaksVibramSnapDragonGoya Gear

Cape Town

• Consumer insight• Qualitative and associative research• Development of intellectual property

Grahamstown

Founding partner that ran a successful marketing and events company. We organized a number of large scale events from music festivals to whisky tastings.

Digital Marketing Analytics Executive Program

Strategic Change Management

Postgraduate Diploma In Enterprise Management, Business/Commerce, General

Bachelor Of Arts (B.A.), Philosophy And Sociology

High School, Economics, English, Maths, Biology, Drama, Afrikaans