Vp Of Digital Media
CurrentLead the agency's paid digital media initiatives, for small to large businesses in both B2B and B2C. Navigate all programmatic channels / mediums like social, PPC, video, native, display, etc.- Worked with colleagues from copy, design, development, and inbound departments to create full- funnel digital campaigns that have delivered ROAS up to 1, 000%.- Streamlined the planning and reporting for thepaid digital media department by implementing internal and external workflows… Show more Lead the agency's paid digital media initiatives, for small to large businesses in both B2B and B2C. Navigate all programmatic channels / mediums like social, PPC, video, native, display, etc.- Worked with colleagues from copy, design, development, and inbound departments to create full- funnel digital campaigns that have delivered ROAS up to 1, 000%.- Streamlined the planning and reporting for thepaid digital media department by implementing internal and external workflows, leading to an increased profitability for clients by 150- 200%.- Built the data measurement processes for clients ' website and digital campaign data, seamlessly integrating them together and sourcing / utilizing platforms to help conduct cross-platform attribution and attach true ROI to campaigns (with platforms like Google Analytics 4, Google, Segment, Attribution, etc.)- Directly communicate with clients in both in-person and remote settings on a daily / weekly cadence, highlighting campaign performance and strategies for continued success. Show less