Elmo Diederiks Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam Area

DesignThinkers is one of the leading ‘design driven’ Innovation agencies, represented in +25 countries. We help organizations define and deliver on their innovation strategy with a strong people-centered focus. We train, develop & facilitate multidisciplinary teams and communities of change around the world in making the transition from being strictly product orientated and sales driven, towards being service orientated and people-focused. Design Thinking enables you to develop and deliver innovative ideas, change and solutions to complicated problems, in an activity-based process with a strong emphasis on teamwork and co-creation.Our mission is to empower teams & professionals to be inspired and challenged, to ‘learn-by-doing’ and strengthen their ability for creative problem solving to kick-start bold innovation and drive positive change.Let's connect on www.designthinkersagency.com

Amsterdam, North Holland, Netherlands

Brainport Eindhoven Area / Amsterdam Area, The Netherlands / Istanbul, Turkey

Marketing, innovation & strategy consulting for SMEs. Coaching, initiating and investing in start-ups. Initiated to build experience and a network in start-ups and SMEs.• Founder and GM of onderstroom-design.nl, a crowd funding platform for design talent.• Founder and GM of Dutch Delight, a new lifestyle fashion brand.• Coached oa Mine kafon and Salux.• Initiated Klipper, a patented, simple and cheap solution to level multiple photo frames or paintings. Won the jury and audience award in 24u business network pitch competition.

Active member via Cordstrap. Sharing industry knowledge through presentations and networking to promote a joint approach to improve global cargo securing practice.

Venlo Area, The Netherlands

Leading the global development team. Realized over 1 M Euro cash (New business Nett margin + Cost-out). Responsible for:• Building & developing the team.• Implementing a customer-centric, cross-functional and more flexible approach to development, based on Design Thinking concepts.• Defining aligned, prioritized development roadmaps and a longer-term development vision, in line with strategy. Including the digital services strategy & roadmaps to enable a business model change.• Establishing and facilitating co-operation between the Sales, Development and Go To Market teams.• Actively building external knowledge and influencing networks.• Realizing disciplined, structured competitive benchmarking & IP management.

Venlo Area, The Netherlands

Grew a 40 M Euro global portfolio of cargo securing products to 50 M Euro (with 3-5% GP improvement) through optimization, repositioning and innovation. Change-agent enabling the scale-up of the company and its move from product to solution provider. • Optimized the portfolio in terms of positioning and profitability.• Managed multiple development projects with market insights as a basis.• Sounding board for the MT in strategic focus and priority setting as well as change management.• Coached product managers, developers, quality managers and purchasers.

Utrecht Area, The Netherlands

Responsible for new business strategy and BtB account development.• Worked with the GM to define the business strategy.• Acquired new accounts and projects, and expanded business relationships with existing clients, including a 1 M Euro deal.

Brainport Eindhoven Area, The Netherlands

Responsible for product development strategy and managing development projects from conception to fabrication. Member of the MT.• Managed various products from sketch/idea to production-ready design: Booo grips, Lilly by Nika Zupanc, LongBooo by BKSC, FitLamp by Kyuhyung Cho.• Defined requirements and managed development of a new lighting control system 'SmartBooo'.• Consulted the GM in portfolio & development strategy.

Hong Kong / Venlo Area, The Netherlands

End-responsible for global brand, marketing and portfolio management in preparation of a founder exit. Member of the MT• Repositioned and re-implemented the Lenco brand globally.• Optimized the portfolio & lead the development of the wireless speaker range Lenco PlayLink.• Implemented a solid marketing and product development processes.• Built and managed the global marketing team.• Actively contributed to the company strategy definition and in change management.

Eindhoven / Amsterdam, The Netherlands

Initiated and managed global strategic partnerships.• Defined the global Philips-Somfy product roadmaps, marcom plans and customer projects, resulting in: 6 M Euro sales in the first formal year of the alliance.• Defined partnership strategies for Green Buildings.• Coordinated the sleep related propositions and portfolio across all three major Philips businesses.

Eindhoven, The Netherlands

Responsible for strategic marketing of lighting for the EMEA hospitality market.• Defined the EMEA strategic plans.• Supported downstream marketing in short-term sales improvements.• Special assignment: Lead the definition of the Global strategic plans in close cooperation with development and regional teams.

Eindhoven, The Netherlands

Responsible for the 11 M Euro global television and accessory portfolio for the healthcare market.• Defined the product strategy, including connected healthcare, aligned with regional business managers, development teams and purchasing, maintaining sales levels in times of economic down-turn.• Assured incorporation of all relevant healthcare requirements in professional television specifications, omitting the need for dedicated product management going forward.• Special assignment: Global Product Manager Connectivity Panel (a.i.). Responsible for global product management of the connectivity panel for professional televisions.• Special assignment: Strategic hotel TV business analysis China & India. Responsible for business analysis & recommendations for the hotel TV business in China and India; managed the local Chinese, Indian and a High Potential Program teams in conducting business and market analysis, resulting in practical recommendations, for a.o. portfolio pruning; presented to and adopted by the MT.

High Tech Campus, Eindhoven, The Netherlands

• Defined, advocated, implemented and wrote the book on a user centered approach to innovation (ISBN 9789063691615).• Managed the Experience Labs research program for 2004-2006, coordinating multiple projects.• Initiated and managed various multi-disciplinary end-user centered innovation projects on a.o.: - Lighting solutions, resulting in a.o. the AmbiLight TVs and the Hue product range. - Features for networked consumer products, resulting in patents featured by Philips, Samsung and Apple.• Contributed continuously and pro-actively to the Philips group strategy and innovation program.• Coached various internship and graduate students.• (Co-) author of multiple books, conference papers, journal papers, patents and 80+ patent applications.• Program Chair, DPPI'05 Conference. Responsible for reviewing paper submissions; co-editor of the conference proceedings.• Invited teacher on social UX, Informations-Design FachHochschule Joanneum Graz, May 2002.

Mtd, Advanced Industrial Design Engineering

Post-masters program on strategic product management and design, with an emphasis on working in and managing of diverse/multi-disciplinary.

Certification, Marketing Management

Msc, Industrial Design Engineering

• GPA: 8.5 • Graduate project at Philips Hearing Instruments • In-company project at Heemskerk BV

Education record

Education record