Elnaz Lashgari Email & Phone Number

United Kingdom

United Kingdom

United Kingdom

United Kingdom

Saga is a super brand encompassing Saga Insurance, Saga Travel, Saga Money and Saga Magazine. Within the digital (central) team, I have held the role of UX and UI researcher & designer with the responsibility of delivering a cohesive experience across all business unites. As part of my role, I have been accountable for communicating research results to stakeholders.

United Kingdom

I work as part of a multidisciplinary team to research, plan and design an e-learning platform consisting of Learning Management System (LMS) and an Exam Monitoring System (EMS) to elevate online learning and provide credibility for online exams. I have been responsible for both mobile and web applications. My responsibilities include: • Planning, researching and designing end-to-end process, and writing detailed design documentation (DDD)• Conducting field studies and… Show more I work as part of a multidisciplinary team to research, plan and design an e-learning platform consisting of Learning Management System (LMS) and an Exam Monitoring System (EMS) to elevate online learning and provide credibility for online exams. I have been responsible for both mobile and web applications. My responsibilities include: • Planning, researching and designing end-to-end process, and writing detailed design documentation (DDD)• Conducting field studies and stakeholders’ interviews to understand business and users’ requirements and evaluating CD/CI • Evaluating competitors’ designs using competitive usability evaluations based on users’ feedback on a set of predesigned tasks • Designing user task flows and exploring design possibilities by creating multiple alternative wireframes to assess designs based on usability reports • Designing click-through prototypes to test interface concepts and check technical feasibility with potential users • Planning, recruiting and implementing qualitative testing. For example, attending the users’ input, the system retention was improved substantially. • Creating UX Backlogs and presenting issues to the CEO, CDO, and developers Show less

United Kingdom

Tehran, Tehran, Iran

Arsam Robotics LTD is a producer of interactive environments, robots and toys for children. Following two years of employment as a UX/UI designer (see below) I was promoted to design manger. My team won the Creative Design Prize from the IdIran National Competition on January 2019. My role consisted of:• Planning, designing and running of user research activities such as contextual interviews, service blueprinting, surveys, and usability testing.• Implementing a user-centred process… Show more Arsam Robotics LTD is a producer of interactive environments, robots and toys for children. Following two years of employment as a UX/UI designer (see below) I was promoted to design manger. My team won the Creative Design Prize from the IdIran National Competition on January 2019. My role consisted of:• Planning, designing and running of user research activities such as contextual interviews, service blueprinting, surveys, and usability testing.• Implementing a user-centred process within the company and aligning design goals with business goals.• Assessing the performance of new features within the new product within the lean UX environment.• Working with developers, designers, marketing and business analysts to evaluate products’ performance and translate UX metrics to design Show less

My role was to design an expressive face display for a robot that was intended to interact with children. My role consisted of: • Conducting in-depth interviews and brainstorming sessions with users and synthesising data through affinity diagrams • Conducting market analysis research to find out advantages and limitations of similar products• Building research-centred personas to encourage decisions based on real users’ needs

Tehran, Tehran, Iran

Lak Lak is a mobile App particularly designed to help pregnant women to communicate with their midwifes throughout their pregnancy and afterwards. I worked as part of a design team to revise the design through the User-Centred Design approach to improve users’ retention and experience. I was responsible for:• Collecting and analysing qualitative and quantitative data gathered through users’ interviews and stakeholder’s kick-off workshops to understand business and user requirements, and… Show more Lak Lak is a mobile App particularly designed to help pregnant women to communicate with their midwifes throughout their pregnancy and afterwards. I worked as part of a design team to revise the design through the User-Centred Design approach to improve users’ retention and experience. I was responsible for:• Collecting and analysing qualitative and quantitative data gathered through users’ interviews and stakeholder’s kick-off workshops to understand business and user requirements, and redefine the problem statement.• Identifying users’ interaction pain points through task analysis and executing cost-benefit analysis to rate and rank new metrics based on users and business’ benefits.• Redesigning deliverables such as personas, task analysis, and redefining scenario of the use from analysis and synthesis of the research• Creating, testing and revising wireframes using the sprint method in collaboration with other teams (e.g., PO, developers, designers and marketing)• Monitoring users’ retention using Google analytics; our analysis showed a 40% improvement. Show less

Master Of Arts (M.A.), Industrial And Product Design

Bachelor Of Science - Bs, Industrial Design