Eloara Dana Possamai Email & Phone Number

Florianópolis, Santa Catarina, Brasil

I work as a Community Manager at Payface, where I strategically manage both digital and offline marketing. My main responsibilities include establishing continuous strategies to strengthen the brand's reputation, effectively managing our social media, and developing marketing and social media campaigns. This involves creating briefs, scripts, and art direction, as well as overseeing the development of graphic materials. Additionally, I support Inbound Marketing campaigns, create content such as e-books, blogs, emails, and landing pages, and always look for ways to innovate and improve our content strategy.

Canadá

• Strategically managed content for Facebook and YouTube platforms.• Translated videos from English to Portuguese, enhancing accessibility and reach.• Proficient in video editing and Shorts creation using Adobe Premiere.• Proactively managed social media communities, engaging with user comments.• Achieved remarkable growth, increasing channel followers on Facebook by 10 times within a year.• Drove substantial growth, boosting YouTube channel subscribers by 200% within one year.

Florianópolis E Região, Brasil

• Developed campaigns, marketing strategies, and creative campaigns for clients.• Developed content ideas, wrote/curated content across multiple platforms, and researched relevant industry trends, competitors, and target audiences.• Identified appropriate marketing channels and target customers for campaigns.• Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.• Monitored the online presence of the company's brand to engage with users and strengthen customer relationships.

Florianópolis, Santa Catarina, Brasil

• Increased customer engagement through social media.• Achieved remarkable growth, increasing channel followers on Instagram by 400% within a year.• Developed marketing content such as blogs, e-mail marketing, landing pages, promotional materials, and social media for B2B and B2C audiences.• Monitored the online presence of the company's brand to engage with users and strengthen customer relationships.• Improved page content, keyword relevancy, and branding to achieve SEO goals.• Developed campaigns and specific marketing strategies with partners.• Tracked key metrics and data.• Strategic content planning.• Plan and participate in events, such as VTEX DAY, creating relevant content for B2B and B2C audiences.

Brusque, Santa Catarina.

• Increased customer engagement through social media.• Developed marketing content such as blogs, promotional materials, and social media posts.• Monitored the online presence of the company's brand to engage with users and strengthen customer relationships.• Improved page content, keyword relevancy, and branding to achieve SEO goals.• Developed campaigns and specific marketing strategies for clients.• Maximized advertising efforts by developing content for media relations, corporate communications, and social media.

Santa Catarina

• Developed content ideas, wrote/curated content across multiple platforms, and researched relevant industry trends, competitors, and target audiences.• Monitored and moderated consumer conversations during high-volume periods.• Prepared market reports and dashboards concerning status and findings and provided insights to key stakeholders.• Created content for social media (Facebook, Instagram, Twitter, Linkedin, and YouTube).• Tracked key metrics and data.• Strategic content planning.• Planning and producing creative and relevant content for education, health, food, communication, and construction clients.• I have worked with well-known brands such as Unifebe, Selecta Sorvetes, Portobello, and many more, delivering high-quality content that aligns with their brand messaging.

Pós-Graduação Lato Sensu - Especialização, Digital Influence: Content And Strategy

Bacharelado, Advertising And Marketing