John O'Toole Email & Phone Number

Portland, Oregon, Us

Portland, Oregon, Us

Portland, Oregon, Us

• Created Obility's data department• Manage and train a team of data coordinators, data analysts, and data developers• Developed Obility's method for integrating data from marketing/sales platforms with data from ads/analytics platforms• Work directly with our clients' Revenue Ops, Marketing Ops, Sales Ops, Developers, and Analyst roles to create custom attribution solutions• Design, engineer, and manage Obility's dashboards and report templates using Google Data Studio• Design, engineer, and manage Obility's database ETL with advanced use of Supermetrics and Google Sheets• Oversee Obility's data support desk and handle all escalations• Provide company wide trainings and manage extensive guides on Google Data Studio, data integration, and our data ecosystem• Product Management of Obility Client Data Explorer and Obility Client Retention Dashboard

Portland, Oregon, Us

• Present to executive-level B2B clients advising on how to improve global digital marketing strategy• Provide in-depth data analysis and optimization tactics that drive measurable performance• Manage paid search and display campaigns on Google Ads and Microsoft Advertising• Mentor team members on best practices regarding keyword structure, bid strategy, ad copy, and landing page content• Develop and maintain automated reporting that unifies search, social, SEO, CRM and MAP data for all of Obility's clients:- Create and manage data warehouses in Google sheets that wrangle and integrate data across Google Ads, Bing Ads, Twitter Ads, LinkedIn Ads, Facebook Ads, AdRoll, Quora, Google Analytics, Google Search Console, Moz, Authority Labs, Hubspot, Marketo, and Salesforce by using add-ons, scripts, advanced formulas, and unique join keys- Build dynamic and actionable dashboards customized for each client, and design templatized monthly report decks, in Google Data Studio. These dashboards and reports combine data from the above platforms and augment additional segments and metrics through custom formula fields. They automate most of our reporting process so tacticians can spend more time on analysis.• Deliver company-wide internal trainings that focus on:- New hire orientation on CRM and marketing automation platforms relative to our use cases - Training in Google Sheets, Supermetrics and Google Data Studio related to the custom reporting process I developed• Work with all new clients to design a custom lead attribution and ad data integration strategy that will support their specific MAP, CRM and attribution platforms• Set up Google Tag Manager to enable ad conversion tracking and storing URL parameters for form insertion• Develop and manage an internal Excel add-in for automating common tasks within our agency• Manage custom Google Ads scripts across all of Obility’s accounts

Portland, Or, Us

Portland, Or, Us

• Managed online advertising campaigns for multiple enterprise level retail and B2B clients (e.g. Microsoft, 3M, Fujitsu, OnlineComponents.com, Infor).• Campaigns included Google, Yahoo and Bing, Google Product Listing Ads, Amazon Ads, Facebook, Linkedin and Twitter. • Managed various display ad campaigns including site retargeting, search retargeting, and business category targeting. • Partnered with Google and Yahoo reps on many beta products including Remarketing Lists for Search Ads, Rich Ads in Search, etc. • Advised clients on landing page optimization and testing, and helped them utilize analytics, and goal tracking.• Built custom dashboards in Excel that pulled data from multiple sources and aggregated it in a way that was conducive to actionable insights. • Delivered quarterly reviews and workshops onsite with clients, and built strong partnerships that helped grow their business.

Sunnyvale, Ca, Us

• Managed search campaigns for a book of 100+ clients in the retail vertical• Cross sold and managed additional ad solutions including mobile, display, and content ads• Grew company and client revenue through optimizations, up selling IOs, monitoring performance, and delivering presentations that analyzed competitive and categorical data• Crafted custom reports and offered creative solutions for bulk campaign management• Led an account management team including a creative strategist, analyst, and associate account manager• Stayed informed on industry trends and in-house opportunities as the retail team's mobile SME• Compiled, created and edited content for the retail team's monthly client newsletter• Was a member of the Comms Squad, an internal team that distributed key AM email communications and a monthly newsletter.