Sr. Digital Marketing Manager
Current• Lead the creative process from conception to completion for multi-asset media campaigns through pre-sale planning, post-sale execution and post-delivery reporting projects• Created 500+ custom media plans with budgets of upwards of $1M based on clients’ KPI, budget, brand, and industry covering tactics such as: Streaming, Podcasting, Paid Social Media (FB, TikTok, YouTube, Snapchat, etc.), Email Marketing, OTT, SEM/SEO, Pre-Roll, Proximity Targeting, Audience/Behavioral Targeting, etc.• Executed 700+ campaigns nationwide for clients whose revenues range from $1 Million to $68 Billion (including Walt Disney, Universal, Tito's Vodka, Maluma, Shakira, Lil Baby, Ticketmaster, Morgan & Morgan, Toyota, Corona Cigar Co., McDonald's, Wawa, University of Vermont, Make-A-Wish Foundation, Marriott, Mirta de Perales, Sistema Universitario, etc.)• Supported 60+ Account Executives with campaigns optimizations, activations and revisions• Hosted meetings with sales, digital marketing, operations or clients for updates, education and strategy planning• Provided customized reporting and ensured campaign delivery through strategic planning, problem solving and optimizations using analytics and BI dashboards to maintain success or exceed desired goals• Measured clients' advertising campaign success and ROI through actionable insights data-driven storytelling• Experience using systems such as: Salesforce, Airtable, AdsWizz, AdWave, Megaphone, Google Ad Manager, Tableau, Triton, Komi, OpenText, Unified, etc.