Elsa Chen Email & Phone Number

Taipei City, Taiwan

• Designed strategy blueprints for core banking transformation by 1) conducting strategy clarification to optimize business processes, 2) creating and hosting design thinking workshops for all the business units to identify IT capabilities and to develop initiatives (Client from Taiwan, Commercial Banking)• Conducted core banking transformation by clarifying pain points of business processes, analyzing legacy banking systems, and redesigning to-be middle layer application structure (Client from Taiwan, #3 Bank in Taiwan by Market Capitalization) • Optimized core banking system by creating methodology to break down the legacy system into smaller manageable logical parts, making to-be infrastructure more scalable, resilient, and customer-centric (Client from Taiwan, Public Banking &Commercial Banking)• Developed 3-year strategy with a focus on optimizing the operation of online loans and trust services by conducting strategy clarification, diagnosing business processes, facilitating design thinking workshops to develop value propositions and deployment framework (Client from Taiwan, Top Bank in Taiwan by Asset Size)• Received recognition from the clients and GBS Service Excellence Award (SEA) in 2021

南港區, 台灣

• Rotated in 7 key Retail Banking divisions from front office to back office, fast learning each business in 1.5 months and finding the problems of operation and solved it through analyzing data and interviewing related personnel to form feasible solution.• Conducted 5 consulting projects to solve the key problems and presented to senior stakeholders. For example:1. Improved operating efficiency of branch by introducing OCR technology (Optical Character Recognition) and proposed profitable and feasible business plans, cutting 76 FTE per year with CI Ratio 32%.2. Proposed a new business model to boost product sales of 670 thousand payroll clients, increasing sales revenue of 42 million per year with CI Ratio25%.

Taipei City, Taiwan

Close at least one investment deal (worth $0.6 million) with 5 other partners before May, 2018.-Interviewed and negotiated with management teams of 5+ startups (total valued at over $350 million) to identify potential investment opportunities and provide fund-raising advices.-Conducted due diligence of 2 startups by identifying their market size, competitive landscape, key operating metrics and potential risks.

Taipei City, Taiwan

Designed a FinTech solution for CTBC to solve one of their real problems.-Won the individual award among 20 participants by proposing an AI Chatbot function (小C愛記帳 ) with 2 other teammates.-Conducted Market Analysis, Customer Analysis and Competitor Analysis to build marketing plan for our product.

Taipei City, Taiwan

Identified financial pain points of young people and proposed a Fintech product to solve the problem.-Created a brand new campus E-commerce platform (CamPlus +) with 4 other teammates.-Conducted both qualitative and quantitative analyses to build the business plan.

Taipei City, Taiwan

• Conducted an in-depth analysis of 5000+ questionnaires about mobile bank and gained important customer insight which was adopted to the real marketing plan.• Handled NT$50k online advertising campaign budget for E. sun Mobile Bank and cut average cost per conversion by 45.91%. • Analyzed YouTube algorithms and optimized current videos on E. SUN YouTube Channel by improving keywords, adding information cards and tracking user behavioral data.

Taipei City, Taiwan

• Initiated research on other media startups with business model studies, website traffic analysis, and proposed possible cooperate opportunities. • Measured the effectiveness of digital advertising and submitted 6 reports for internal usage.• Revised former format and formula of Excel for measuring the effectiveness of digital advertising; led to increased efficiency.

學士, Political Science And Government

Activities and Societies: NTU Student Association,Director of On-line Marketing Team (Event Planning Department) • Led 4 students.

Summer Exchange Program