Hsiao-Chih (Elsa) Lin Email & Phone Number

San Francisco, Ca, Us

New York, Ny, Us

・Spearheaded the redesign of the Infor Birst data platform's home and navigation based on research and journey maps, resulting in the successful release of the refreshed role-based home.・Led the design efforts in home personalization, guiding the theming strategy to align with the corporate Design System, while researching and benchmarking design and development requirements.・Supported a globally distributed team in updating components throughout the Infor Birst design library, ensuring accessibility guidelines and consistency across the cloud platform.・Drove Figma adoption from scratch to a user base of 20+ within the immediate organization, and improved over 10 in-app UI components, with more than 400 instances implemented across the platform.

New York, Ny, Us

・Crafted Instant Insights, an AI experience leveraging machine learning for the main stage demo of the User Conference.・Spearheaded the design for Designer, a reporting editor tool scaled for cloud enterprises.・Migrated and revamped the product Modeler, an ETL SASS application serving data integration and enterprise data modeling.・Crafted and launched Orchestration and User Management in Birst Admin.

New York, Ny, Us

・Redesigned the analytics filters and responsive data visualizations for Dashboards.・Created task flows, prototypes, and conducted ad-hoc user research with stakeholders to finalize designs.・Created the style guide for Birst product ecosystem

Chicago, Illinois, Us

・Created wireframes, interactive artifacts, and hi-fidelity mockups of User Interface across web and mobile platforms.・Strategized and produced branding assets for the corporate presence in Sencha Conference・Redesigned the company website, collaborated with an agency team to ship the landing experience.

Ann Arbor, Michigan, Us

Working as a UI Designer with Marketing and Human-Factors Departments, my work included:．Designed User Interface for CRM cloud services and websites．Led design and implemented the development of a browser game Fruit Crush on mobile and web from start to release ．Designed and coded ePub and emails for company products．Designed magazine layouts and advertisement for company products

・Conducted art and design classes, along with teaching Mandarin to international students.・Developed corporate identity and visual system for the school library, brochures, invitations, stage, and space backdrops.・Experienced in roles as a competition judge, instructor, and administrative assistant.

Designed four lessons for E-learning Project, a sub-project to Taiwan National E-learning and Digital Archives Program by Ministry of Education

Master Of Science (Ms), Information Science, Human Computer Interaction

Bachelor Of Fine Arts (B.F.A.), Western Painting & Graphic Design