Elsa Li Email & Phone Number

Shanghai, China

中国 上海市

Career Path and Responsibility:- Joined in and served as Senior Marcom Manager to set up Asia Pacific Marcom team and entrepreneurially initiated the Marcom channels and established rules and policies to align with headquarter.- Always cultivated as high potential senior management candidate, got a promotion to Director of Marcom since July 2019 and engaged in the strategic path setting for Asia Pacific region.- Lead with subordinates to support business happened in Asia with €M level budget annually.- Work with C-level senior management to deliver communication strategy so as to boost mindshare for the brand and products with customers, partners, media, industry analysts, eco-system partners, and other influencers.Value Creation: - Initiatively and creatively set up the systematic rules and policies for Marcom operation and team development, greatly built the reputation for China and then took as good example and copied/benchmarked to global level.- Identified the potential risk or inefficiency of manual operation of marketing data and set up informationalization, which gradually accepted and widely used in global level.- Optimized the marketing tools and materials and changed from component driven to solution driven by maximizing the utilizing of vendors and smartly using budget.- Set up the WeChat public account and gained 7000+ high-quality fans within 2 years with high conversion rate.- Consecutively rated as top talent with extraordinary high performance and beyond expectation for 2017 and 2018.- Designed China development strategy plan with regional VP to highlight Made in China 2025 and China 13th five-year-plan strategies by advanced analyzing on 135 industries in China and relevant competitors as well as the study on the impact of Sino-US trade war, aiming at seeking for more business opportunities beyond Marcom scope.- Enrolled in Asia Emerging Leaders Program in Singapore in 2019 as 1 of the 5 selected employees from 80 talents.

Shanghai

Shanghai

Responsibility:- Reported to Global Marketing Communications Head in US and co-created the China marketing strategy in terms of the setup of target number, status quo and budget to secure business goals/excellence and operation efficiency.- Full developed 4 subordinates from events, PR, business analysis, digital media and monitored their performance so as to secure the quality and quantity of events and activities.- Member of China leadership and China strategy development team.Value Creation: - Demonstrated the brand in a proper and timely manner to enhance the brand awareness and build up reputation, which contributed a lot to the value creation when Siemens merged Mentor Graphics.Value Creation: - 2.6x marketing new contacts increased in the system in first 10 months.- 40+ events happened in 2016 and all achieved more leads/contacts YoY.- Top performer in annual review of 2016-2017

Shanghai

- Reported to Marcom Director for Asia Pacific and led a multi-culture team with 4 subordinates from India, Beijing, Shanghai, and agencies in Taiwan, Korea and China to localize marketing and PR strategies and accountable for the performance of all Marcom and PR activities and programs.- Also served as PR Manager of Asia to design strategies for Asia region, responsible for budget plan and performance. - Took event management, distribution/channel support, work with digital team (website, SoMe, online promotion, 3rd party microsite, webinar, paid search, PPC, SEO/SEM, Eloqua, Salesforce, eDM, Banner ads), and manage vendors to achieve Marcom ROI goal.Value Creation: - Got 200% increase of marketing original database in 2015.- Individually received performance award and spot award.

Shanghai

- Reported to Vice President, Marketing of Asia Pacific and responsible for all Marcom and PR activities in one division Asia Pacific region, including offline events, online campaign, advertisement, press release, public affairs, interviews, branding development and company reputation, etc.- Ran budget to support the connection with target media, PR agencies to fulfill branding and marketing purpose.Value Creation: - Individually accountable for the consolidation of strong and enhanced relationship with industry media and journalists.- Master and host of all Marcom projects in Asia Pacific and accounted for the delivery results.- Constructed and maintained intranet and extranet for China, SEA and Oceania.

Shanghai

Shanghai City, China

- Joined in as Intern and got a full-time position due to beyond-expectation performance, reported to Sr. Marcom Manager for Greater China and responsible for the overall marketing and communication activities happened in China; also served as key driver of China internal communication team.- Took measurements to secure the implementation of marketing communications activities in China, including seminars with internal and external customers, trade shows, new product launching, press conference and exploring/proceed speaking opportunities for product marketing, etc., meanwhile aligned with budget plan and cost control purpose.- Accountable for building up external relations with PR agent, media channels, governmental officers and universities to maximize the brand exposure rate.- Worked together with global internal stakeholders and initiated annual China marketing plans.Value Creation: - Recognized as Talent of China, got grade A and won the first box qualification in 9 boxes evaluation in 2006-2009 yearly appraisal，and won Learn for Life charity program Best Contributor in 2007, 2008 and 2009 respectively.

Master Of Business Administration - Mba, International Mba

Master Of Business Administration - Mba

MBA exchange in UBC Sauder School of Business (Aug - Dec, 2015): - Leadership Development - 2 Party Negotiations - New Product Development.

English Bachelor