Elsa Frantz Email & Phone Number

Oakland, California, United States

- Oversee all aspects of direct sales, including author, corporate, and distributor orders in the U.S. and internationally. Handle day-to-day sales operations, ensuring seamless coordination for author events and other promotional activities. - Compile and analyze sales data to generate insightful weekly and monthly reports, supporting strategic decision-making.- Create targeted media lists and pitch books to journalists. Write compelling press releases and pitches, enhancing the visibility of new titles.- Design sell sheets for priority titles to support Penguin Random House’s sales initiatives and drive interest among distributors.- Spearheaded the launch of a new paid book awards service, managing the submission process for 16 book awards. Provide ongoing communication and updates to participating authors. Support re-promotion efforts, driving enhanced recognition and marketability of titles.- Assemble sales estimates, update book metadata and communicate marketing information to authors. Organize book projects via Asana to facilitate collaboration, resulting in the timely completion of tasks.

Oakland, California, United States

- Used Canva to create social media content to promote marketing emails, new book releases and author engagements. Made 3-5 posts per month to 7,000 Instagram followers, 10,000 Facebook followers and 7,000 LinkedIn followers. - Updated website content monthly, ensuring the accuracy of book and author descriptions. - Created media lists and wrote press releases for upcoming titles. Pitch books to journalists.- Worked under VP of Sales and Marketing doing sales estimates, managing book metadata and communicating marketing information to authors. - Worked closely with the Associate Director of Communications, to assemble Publicity Updates for members of Penguin Random House and Berrett-Koehler Staff, facilitating communication across teams.

Oakland, California, United States

- Collected W9 forms for royalty payments. Reduced confusion surrounding royalty payments while maintaining an open line of communication with authors, vendors and shareholders.- Worked under VP of Sales and Marketing doing sales estimates, managing book metadata and communicating marketing information to authors. - Worked closely with the Associate Director of Communications, to assemble Publicity Updates for members of Penguin Random House and Berrett-Koehler Staff, facilitating communication across teams.

- Promote Guayakí products effectively to my peers and colleagues, garnering heightened interest and awareness. - Engage with fellow Ambacebadores in the Guayakí Ambacebador network, fostering valuable connections and expanding the brand's reach. - Inform others about Guayakí's sustainable business model and other brand values, cultivating a deeper understanding and appreciation for the company's mission.

Eugene, Oregon, United States

- Managed Instagram with 4,500 followers and Facebook with 22,000 followers. Curated relevant content to promote events and museum exhibits, enhancing engagement. - Pitched events and sponsorship opportunities to journalists and local businesses.- Collaborated with team members to write blogs about the PR industry to further establish the firm's dedication to student leadership.

Eugene, Oregon

- Designed captivating social media content, posters, show programs and postcards to elevate the association's brand presence. - Used Instagram with 300 followers and Facebook with 500 followers to promote upcoming events, driving increased engagement.- Collaborated with team members to write blogs about the PR industry to further establish the firm's dedication to student leadership.

- Verified book page proofs for accuracy and chronological order, ensuring consistency in names throughout, resulting in error-free publications. Created a comprehensive timeline, identifying important events and inconsistencies, to enhance book quality and reader experience.- Converted audio files to compelling videos that complemented reading material. Meticulously reviewed and edited the videos, then efficiently uploaded them to YouTube for wider accessibility and engagement.

Oakland, California, United States

Supported several staff members at Berrett-Koehler Publishers through freelance projects.- Created a Powerpoint presentation for the President and Publisher, utilizing the Diversity, Equity, and Inclusion staff survey results. - Provided a fresh student's perspective on a manuscript review for the Managing Director, Editorial, offering relevant references and insightful suggestions.- Reviewed the video quality of 27 videos for the Associate Director of The Great Leadership Reset Online Summit, ensuring high-quality content delivery. - Edited Shareholder meeting presentations' videos for the CEO, enhancing the overall impact and clarity of the video.

El Cerrito, California, United States

- Officiated 4th - 8th grade girls volleyball games in the East Bay Parochial League of the Catholic Youth Organization for three seasons, excelling as up ref, down ref, and statistician. - Demonstrated strong leadership by leading girls in prayer before games, fostering a positive and respectful atmosphere.

Oakland, California, United States

- Developed an impactful communications strategy plan, driving successful outreach and engagement. - Managed social media platforms on Twitter and Facebook, while also initiating and effectively running their Instagram account, expanding the organization's online presence and reaching new audiences.- Demonstrated expertise in website management, ensuring up-to-date and engaging content on the website and social media pages. - Promoted events through various channels, increasing event attendance and participation.

Bachelor Of Arts - Ba, Public Relations

Activities and Societies: Account Executive at Allen Hall Public Relations, an on-campus student-run PR Firm. Participant in Intramural.

Study Abroad, Journalism In London Program

Participated in the Arts Journalism course, gaining expertise in arts journalism and developed an understanding of London's distinctive.

Education record

Activities and Societies: Co-President of Berkeley Interact Club (youth devision of Rotary International) and Varsity Volleyball.