With 10 years of professional experience in digital marketing, Sarah Nelson excels at developing comprehensive campaigns that integrate email, social media, and website strategies. She started with Berrett-Koehler Publishers as a copywriter and marketing team lead managing author relationships and their marketing campaigns. Now she leverages her experience to create brand loyalty, promote authors, and increase book sales through integrated marketing techniques which include copywriting, email, and social media. In October of 2022, she began a monthly New Releases newsletter which continues to boast an impressive 25% average open rate. She manages the BK customer database of over 151,000 members and streamlines processes for efficiency using automation. Currently, she is leading special projects on a tiered membership plan and transitioning to a new website.
Listed skills include Customer Service, Social Media, Blogging, Social Networking, and 30 others.