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Sarah Nelson is listed as Digital Marketing Strategist | Video Game Enthusiast | Bibliophile at Berrett-Koehler Publishers, a with 107 employees, based in Cary, North Carolina, United States. AeroLeads shows a matched LinkedIn profile for Sarah Nelson.
Sarah Nelson previously worked as Digital Marketing Strategist at Berrett-Koehler Publishers and Senior Marketing Manager & Copywriter at Berrett-Koehler Publishers. Sarah Nelson holds Associate Of Arts (A.A.), Public Relations, Advertising, And Applied Communication, 3.2 from Glendale Community College.
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With 10 years of professional experience in digital marketing, Sarah Nelson excels at developing comprehensive campaigns that integrate email, social media, and website strategies. She started with Berrett-Koehler Publishers as a copywriter and marketing team lead managing author relationships and their marketing campaigns. Now she leverages her experience to create brand loyalty, promote authors, and increase book sales through integrated marketing techniques which include copywriting, email, and social media. In October of 2022, she began a monthly New Releases newsletter which continues to boast an impressive 25% average open rate. She manages the BK customer database of over 151,000 members and streamlines processes for efficiency using automation. Currently, she is leading special projects on a tiered membership plan and transitioning to a new website.
Listed skills include Customer Service, Social Media, Blogging, Social Networking, and 30 others.
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▪ Email marketing campaign management.▪ 100% Social media (Instagram, Facebook, LinkedIn, TikTok) and blog management.▪ Manage content calendar and content creation.▪ Website maintenance.▪ Analyzing and reporting on digital marketing data.▪ Spearheading special projects (i.e. creating a membership program).▪ Designing new processes and automation to increase efficacy.
Oakland, California, United States
▪ Writing jacket copy, catalog copy, and TI sheets for upcoming books.▪ Leading marketing initiatives on 6 upcoming books per season.▪ Presenting 6 books at PRHPS sales conferences.▪ Managing social media for BK as well as coordinating social media efforts withauthors.▪ Managing the BK blog and writing a monthly blog article incorporating our booksand/or mission.▪ Instituted a New Releases Email of which I create, write, and send on a monthlybasis.▪ Setting up CMS processes and automation to increase team collaboration andefficacy.
▪ Writing jacket copy, catalog copy, and TI sheets for upcoming books.▪ Leading marketing initiatives on 3 upcoming books per season.▪ Presenting 3 books at PRHPS sales conferences.▪ Managing social media for BK as well as coordinating social media efforts withauthors.▪ Writing a monthly blog article for BK incorporating our books and/or mission.
Planning, overseeing, and executing projects to ensure continued growth and efficiency of the company.
Phoenix, Arizona, United States
▪ Cultivated a small six employee, one department team into a 17 person teamwith three individual departments (Customer Service, Billing, and WebDevelopment). Maintained management over all three departments.▪ Handled client escalations, interoffice disagreements, and provided problemsolving for any unforeseen issues or growing pains.▪ Responsible for transforming a previously unprofitable department into asuccessful team bringing in over $400k in profit per year for the past three years.▪ Oversaw and completed multiple projects including a new company website,company handbook, custom spreadsheets and dashboards, new programimplementation, creation and management of automated processes, and more.▪ Wrote a plethora of content for company use including the creation of thecompany blog (and many articles therein), social media posts for the companyand clients, templated and blast emails, client-facing documents (welcomepackets, etc) , and more.
Austin, Texas Area
Customer Service, Escalations, Problem Solving, Blogging, Social Media
Scottsdale, Az
Administrative, Payroll, Hiring, Training, Social Media.
Phoenix, Az
Administrative, Hiring, Training, Fielding Customer and Employee Complaints, Inventory, Purchasing, Social Media.
Other employees you can reach at bkconnection.com. View company contacts for 107 employees →
Steve Piersanti
Colleague at Berrett-Koehler PublishersSan Francisco, California, United States
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FS
Frappa Stout
Colleague at Berrett-Koehler PublishersSan Francisco, California, United States
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KP
Kate Piersanti
Colleague at Berrett-Koehler PublishersUnited States
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AC
Accalia Calip, Mba
Colleague at Berrett-Koehler PublishersEmeryville, California, United States
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KK
Katelyn Keating
Colleague at Berrett-Koehler PublishersPalm Springs, California, United States
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AW
Alexis Woodcock
Colleague at Berrett-Koehler PublishersPortland, Oregon, United States
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EF
Elsa Frantz
Colleague at Berrett-Koehler PublishersBerkeley, California, United States
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AI
Ashley Ingram
Colleague at Berrett-Koehler PublishersOakland, California, United States
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KC
Kenneth Cook
Colleague at Berrett-Koehler PublishersSan Francisco Bay Area, United States
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AK
Alison Knowles
Colleague at Berrett-Koehler PublishersOakland, California, United States
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Originally a Literature major, I turned my sights toward Advertising during the Fall semester of 2014. Completed two Associates; one.
Activities and Societies: Chorus, Newspaper
Quick answers generated from the profile data available on this page.
Sarah Nelson works for Berrett-Koehler Publishers.
Sarah Nelson is listed as Digital Marketing Strategist | Video Game Enthusiast | Bibliophile at Berrett-Koehler Publishers.
Sarah Nelson is based in Cary, North Carolina, United States while working with Berrett-Koehler Publishers.
Sarah Nelson has worked for Berrett-Koehler Publishers, Staylisted, The Original 3 Men Movers And Storage, Tlc...While You'Re Away, and Smelly Dog.
Sarah Nelson's colleagues at Berrett-Koehler Publishers include Steve Piersanti, Frappa Stout, Kate Piersanti, Accalia Calip, Mba, and Katelyn Keating.
You can use AeroLeads to view verified contact signals for Sarah Nelson at Berrett-Koehler Publishers, including work email, phone, and LinkedIn data when available.
Sarah Nelson holds Associate Of Arts (A.A.), Public Relations, Advertising, And Applied Communication, 3.2 from Glendale Community College.
Sarah Nelson is listed with skills including Customer Service, Social Media, Blogging, Social Networking, Training, Microsoft Office, Creative Writing, and Microsoft Word.
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