Elizabeth Sanchez Email & Phone Number

Newport Beach, Ca, Us

Fountain Valley

- Coordinate and execute submission of all purchase orders, ensuring seamless procurement of resources essential for Experiential requirements. - Establish with my management strategic plans for Experiential in alignment with GHQ and GMA requirements. -Devise and deliver Experiential presentations for management, highlighting essence of automotive innovation and brand excellence.• Collaborated with partners such as Aether to design custom apparel items and shoes for brand uniforms and gifting initiatives.• Assess, strategize, and implemente Experiential programs, while overseeing Experiential Budgets ranging from $30M to $36M.• Orchestrate development of Genesis Invitational sponsorship with key team members and led successful launch of restaurant within Genesis Invitational Skybox.• Foster strategic partnerships with renowned brands, such as Lululemon, Aether, and Larq water bottles to curate exclusive brand gifting experiences.• Drove brand inquiries and engagement by crafting tailored guest experiences for programs such as the Gran Turismo partnership, Soho House and Genesis Invitational.• Previously successfully administered all marketing fleet requirements, including VLAs/RSAs, displays, returns, repairs, and maintenance needs. Led diverse fleet of 100+ vehicles, facilitating deployment for events, auto shows, and marketing initiatives.• Conducted thorough reviews of marketing assets to ensure compliance with brand guidelines. • Successfully introduced All-New G80 amidst challenges of COVID-19 pandemic in 2020.• Steered development and approval of comprehensive Genesis model brochures, encompassing G70, G80, GV80, G90, and Full Line, ensuring alignment with brand standards.• Executed onsite events by establishing guidelines for retailers, elevating brand presence and engagement.• Created guest surveys tailored to discern brand preferences and needs, enabling data-driven insights for enhanced brand experiences and engagement strategies.

Los Angeles, Ca

Sports & Entertainment/Experiential Marketing Consultant, ELS Experiential Consulting • Performed thorough research to identify optimal event locations for client Promotional Tour. • Formulated and implemented marketing strategies aligned with objectives and budgetary constraints. • Facilitated food sampling initiatives for launch brands targeting Hispanic Market, improving product visibility and consumer engagement.• Offered expert guidance on branding, positioning, communication strategies, and other pertinent marketing issues to nurture brand growth.

• Generated and introduced vehicle launches such as the Toyota Prius, Matrix, Tundra, etc. to Hispanic market via experiential events, while steering multimillion-dollar budgets for clients, ranging from $1M to $10M.• Sponsored Julian Alvarez concert tour in the U.S. to boost brand visibility within Hispanic community.• Initiated Somos Muchos Campaign as heartfelt expression of gratitude from Toyota for achieving top position in Hispanic market.• Formed strategic partnership with the U.S. Charro Association for launch of Toyota Tundra, reinforcing commitment to strength and durability.

Thousand Oaks, Ca

• Built GM World One, dynamic mobile experience showcasing Chevrolet and Pontiac brands within immersive consumer race-track environment.• Conceptualized, planned, and implemented HUMMER loyalty experiences to cultivate brand engagement.• Sponsored vehicle partnership for Vicente Fernandez Concert Tour and son Alexandro Fernandez for General Motors Western Region.• Designed sweepstakes campaign for Vicente Fernandez Special Edition Chevy Silverado and Alejandro Fernandez Special Edition GMC Sierra.• Acted as expert consultant of Hispanic Marketing strategies for events and promotions outside of General Motors Western Region, extending brand reach and impact into Eastern, NY, and Texas markets

Irvine, Ca

West Los Angeles, Ca

Bachelor Of Business Administration - Bba, International Business

Bachelor Of Arts - Ba, Chicano Studies With A Minor In Hispanic Business