Develop and execute short and long-term multi-channel campaigns to drive leads and the sales pipeline.Develop customer personas and understanding their buying preferenceLead A/B testing strategies and execute across all channelsDeliver performance reports to leadership and departments

• Define and lead paid digital marketing strategies across paid search, display and paid social that align the company's objectives and maximize paid digital marketing effectiveness• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).• Budget and plan all web, SEO/SEM, database marketing, social media, and display advertising campaigns.• Set high-level goals for lead generation and developing corresponding strategies and marketing collaterals for the targeted markets

• Develop, manage and execute marketing campaigns and communications, including marketing plans, budgets, web content, tactics, and internal messaging to business partners, event marketing and other initiative as needed • Spearhead marketing campaigns and events, delegate tasks, and track project progress to ensure timely completion and effective execution.• Foster collaboration among cross-functional teams to establish project goals and ensure successful execution.• Assume lead role in digital marketing and guide marketing team and internal teams in determining the most effective campaign messaging

• Develop and implement marketing campaigns and monitor overall landscape, tests new approaches and adopt best-practice strategies (SEO, social media, email, PPC)• Foster innovation in the company’s approach to digital marketing and deliver an engaging and captivating customer experience• Develop content calendars across all social media platforms and ensure content is in alignment with brand identity and objective• Gather and analyze marketing campaign metrics and recommend further development

• Design and produce marketing collaterals, flyers, brochures, menus, drink menus, table toppers, in-room tent cards, various sized posters for special events, coupons, gift certificates.• Media buying and advertising both online and offline.• Assist sales managers in preparing for sales blitz with factsheets, brochures, flyers and any marketing materials required.• Design and print all types of menu needed by the restaurant (lunch specials, special event menus, lounge menus, wine & cocktail menu, special menu for in-house groups).• Email marketing (constant contact) : restaurant specials, room packages or other promotions.

• Develop original and compelling visuals for creative campaigns, programs, and executions• Consult with clients to establish the overall look, graphic elements, and content• Deliver compelling presentations and foster relationships with the client

• Maintain effective relationships with corporate clients, team members, and potential customers• Coordinates and prepares promotional publications to include planned articles, editing copy to conform to proper grammatical style, and supervising the printing and distribution or publications• Coordinating events including meetings, speaking engagements, seminars, trade shows and exhibits• Utilize standard office applications such as MS Office to word process, build databases and spreadsheets, and create/surf web sites/pages• Producing monthly newsletter and update emails • Monitoring corporate communications plan and strategy for uniformity in message

• Use wide range of media to create all elements for marketing strategy including web design (HTML, Flash), print design, and brand identity• Hands-on experience with CSS, HTML, web-related software, creative graphic design, web graphics, and social media• Contribute to the strategic and creative development of marketing and branding efforts for new business development.• Developing marketing literature, ensuring valid, current, and accurate content. • Maintain strong marketing presence using various media (print, social media, online)• Maintain and develop content for social media sites (Blog, Facebook, Google Plus, etc.)• Manage publishing materials such as print solution, social media and web pages