Lead global brand and digital marketing for New York Life Investments. A wholly owned subsidiary of New York Life Insurance Company, New York Life Investments is a top global asset management firm with over $700 billion in assets under management.

Launched and built brand for Fortune 200 consumer financing “start-up” that spun off from GE. Developed enterprise-wide brand positioning, architecture, identity, messaging, and creative strategy and programs. Introduced vision and mission. Launched hard-working and award-winning integrated brand and product marketing campaigns. Built influential corporate brand team responsible for brand strategy & management, advertising, content, digital, social media, experiential, sponsorships, and events.

Managed core global brand-building efforts as part of the corporate marketing team. Created and scaled “Access GE” program and developed advertising, content, and sales enablement programs. Launched GE Capital social media strategy.

GE Capital, AmericasBuilt and led a new marketing communications center of excellence for GE's commercial financing business. Shaped vision, value proposition, and brand architecture for business. Produced advertising, direct marketing, digital/web, and sales marketing programs. Managed a team of marketing managers and graphic designers.

GE Capital SolutionsLed team responsible for all external marketing communications, executive communications, and employee engagement programs for commercial equipment financing business. Planned and executed communications, rebranding, and integration activities for multi-billion-dollar acquisitions and integrations.

Formerly Clarion, now part of Leo Burnett.Planned and executed positioning, identity, advertising, direct marketing, sales materials, and employee and recruiting programs for clients in the financial services, technology, and healthcare industries. Led account team. Managed new business pitches and presentations. Clients included Capital One, IBM, Jefferies, Lord Abbett, Commonfund, Philips Medical Systems, Touchstone Energy, and Lyondell Chemical.Senior Account Executive, Account Supervisor (1997–1999)

Managed marketing and operations activities for active and in-development projects for a start-up that produced interactive marketing programs. Produced investor newsletter. Partnerships included AOL, MCI, Sports Channel, and the University of Massachusetts–Amherst.

Designed and implemented marketing promotions for retail apparel stores.

Developed and executed marketing and promotional programs for clients such as Avon, Borden, Clairol, Conde Nast, Embassy of Spain, Lincoln Center for the Performing Arts, Snapple, and Swarovski.