Elsy Ramirez Email & Phone Number

• Designing, scripting, and launching ad-hoc surveys, including sample and customer management on Tivian• Guiding qualitative research sessions such as focus groups and wardrobe visits across various countries on a quarterly or monthly basis, from recruitment to data analysis• Collaborating in tracking research budgets, including incentives and facility bookings• Analysing quantitative and qualitative customer survey data across multiple touchpoints, including satisfaction, sentiment, spending, creative testing, and ad-hoc surveys through Reporting + and Excel • Enhancing analysis of monthly and quarterly customer spending and sentiment survey results to produce insightful decks that align with business trends and understand specific topics.• Conducting monthly SimilarWeb traffic trend analysis to understand brand performance and Editing range analysis for competitor comparison.• Working with the broader insight team on cross-functional insight projects.• Actively enhancing the qualitative data analysis process with new software tools.• Owning the relationship with third-party agencies (including but not limited to social listening data, competitor traffic data and market price & promotional strategy data sources), as well as innovating new ways to use this data and share it with stakeholders across the business• Creating monthly market health presentations, including data from third-party tools as well as internal Boden data sources.

London, England, United Kingdom

London Area, United Kingdom

• Developed online surveys to analyse existing customer behaviour, product preferences and potential customers’ needs• Analysed quantitative and qualitative and presented to the marketing team 6 detailed buyer profiles and collaborated for the implementation of the given results in the marketing strategy• Segmented and cleaned in-house database of 32,511 customers for email marketing, social ads, direct mailing, and research projects• Conducted the PR performance analysis of partnerships with associate brands and influencers• Responsible for communication and profitability analysis of more than 50 affiliates• Managed the organisation of the email marketing strategy and the weekly analytics analysis to devise effective communication strategies, A/B testing results and insights via Klaviyo• Implemented Kcommerce check-out survey to gather purchasing behavioural information

London, England, United Kingdom

• Developed email marketing strategy via MailChimp and campaigns such as product announcements, monthly newsletters and holiday campaigns• Created an email database to construct audience segmentation, retargeting marketing and smart lists• Cooperated with the creative team in developing partnerships with associate brands for event marketing campaigns such as the participation in the Taste of London Food Festival• Developed a weekly social media report with analysis of metrics such as audience growth rate, engagement rate, reach, impressions leads and sentiment analysis through IBM Watson Natural Language Understanding

Milan, Lombardy, Italy

• Coordinated the scheduling of men model bookings and checked model availability or working trips• Communicated with external clients and mother model agencies about models' availability• Led the initial profile photographing and collaborated in model photoshoots for client selection

Master Of Science - Ms, Digital Marketing

Bachelor'S Degree, Communication And Media Studies

Education record

Education record