• Organize, prioritize and deliver all digital & CRM initiatives.• Define the roadmap for customer experience capability development and separate customer journey enhancement initiatives from acquisition to servicing.• Deliver cost-effective leads generation campaigns to increase the prospect base of the Company and drive the leads nurturing process to increase the conversion rate.• Execute tactical strategies to increase the adoption of digital services by intermediaries and customers.• Drive social media strategy and governance by ensuring social recommendations and executions are scalable, measurable and relevant with current market trends and business objectives.**Company name “Standard Life (Asia) Limited” has been changed to “Heng An Standard Life (Asia) Limited” since 21 September 2020.**