Elyse C. Email & Phone Number

Frisco, Tx, Us

Dallas, Tx, Us

Dallas, Tx, Us

Dallas, Tx, Us

Design, develop and manage advertising and public relations strategies to ensure full maximization of revenue potential and media visibility.• Provides marketing leadership in the areas of brand management, web strategy and content, media relations, event management, sponsorships, digital marketing strategy, and social media strategy• Cultivates and maintains partner relationships with Dallas Cowboys, Minnesota Vikings, and Lincoln Motor Company to identify new opportunities• Writes, designs and develops marketing assets including brochures, email campaigns, press releases, and promotional content•Conceptualizes and manages annual events to position hotel as a leading brand experience and generate incremental revenue with 30% increase YOY• Maximize cloud-based digital software through device management and content development for impactful personalized interface• Develops and manages public relations agency relationships to raise local and national awareness for new development resulting in 1.9B impressions

Frisco, Texas, Us

Generates greater awareness of Omni Frisco as well as Omni Hotels & Resorts on a local and national level by designing, developing and implementing marketing campaign initiatives that directly support the business goals of the hotel and positively impact all operating departments. • Develop strategic plan incorporating advertising and public relations strategies to ensure full maximization of revenue potential and media visibility for hotel. • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, on property, mobile, video and print. Provides advertising support for the purpose of generating incremental hotel revenues and local community visibility.• Assist in development and execution of promotions and packages for purpose of filling identified need periods and generating incremental hotel revenue.• Generate concepts for special events and activities to create memorable experiences for guests.• Maintains effective relationship with partners such as Dallas Cowboys and Lincoln Motor Company to evaluate and leverage local and national opportunities to increase brand awareness.• Responsible for writing, developing and producing marketing assets and materials including brochures, direct mail pieces, website content, email campaigns, sales templates, promotional videos and social media content.• Creates, develops and retains relationships with local media representatives, photographers, writers and social influencers.• Assist with communication management and message counseling in a crisis situation.

Dallas, Tx, Us

Responsible for driving revenue by developing, designing, and executing strategic training and sales tactics against current cross-selling program.• Developed and managed overall strategic direction for program with action plans, targets, goals, and benchmarks• Design and implement training program to support strategic goals and positively impact overall results while building a global sales network• Develop course curriculum and content with knowledge for cultural adjustments• Facilitate training courses in person, webinar or learning management system• Collaborate with Sales & Marketing committee to assess performance and developmental needs within sales organizations• Create and maintain customer-facing collateral through presentations, website, microsite and printed brochures to aid in identifying opportunities to promote brand and individual hotels• Develop and manage sales and marketing blitz to include timeline for 35 participating brands, marketing deliverables, reporting, communication, and summary of success of client events and sales revenue generated

Dallas, Texas, Us

Directly impacted productivity and revenue by improving marketing assets and expense model for multi-million-dollar event budget.• Managed top accounts ($500K+) with execution of flawless agreements, event sponsorship and advertising essential to sales revenue growth• Designed and managed customized, detailed and strategic presentations for top clients and MPI as an organization• Liaison between advertisers/ad agencies on behalf of publication and marketing team for the purpose of print publication as well as all digital content including advertorial content, and advertising content for all MPI digital channels of website, e-newsletter, and mobile conference app• Managed and improved overall CRM platform to provide clear visibility to revenue budgets and sales performance• Collaborated with internal stakeholders to develop new products and support with a revenue and expense model for all new assets• Led client services team and volunteers at annual conferences with over 2,500 attendees• Supervised professional development grant and scholarship programs raising a total of $860K

Dallas, Texas, Us

Supports sales and services department in accomplishing goals and mission while being the primary source for all reporting, advertising and media relations, departmental accounting, and communications to internal and external stakeholders. • Assisted Chief Sales Officer in all activities related to division including all advertising and media relations • Created, proofed, edited, and executed flawless documents, presentations to include annual marketing plan to external and internal stakeholders and board level participants • Managed department relations to enhance client’s overall experience and achieve maximum customer satisfaction • Plan, coordinate, and manage meetings, activities, client events, and tradeshow presence with a regional and state reach to promote the city of Dallas • Managed specific clientele request for proposal to include RFP response, proposal content and images, on-site agenda, transportation and accommodation requirements for committee members, budget, and point of contact for agency on presentation, printed collateral, video and all contractual agreements • Reviewed all memorandums of understanding, letters of intent, and RFP responses on behalf of the sales and services division to ensure brand standards and accuracy • Actively involved with budget creation and oversight for special events, tradeshows, and Tourism Public Improvement District funds • Responsible for CRM standard operating procedures for booking process and overall data management

Dallas, Tx, Us

Supports planning and promotional efforts for Omni Hotels & Resorts through internal communications, media events, industry tradeshows, and brand-wide marketing promotions of 43 luxury properties. • Aid vice president with daily communications to property marketing departments, administered complete accounting records, maintained company intra-net as a resource for all associates, and media contact during crisis events • Editor of quarterly newsletter distributed to all Omni employees • Drafted press releases on behalf of the vice president to showcase brand, promotions and other newsworthy content • Assisted in coordination of media events, hotel opening, client events, tradeshows, and yearly culinary series with an international spotlight • Assisted with the design of development books for new hotels

Bachelor Of Arts In Mass Communications, Public Relations

High School Diploma