Elyse C. Email & Phone Number

Frisco, TX, US

Dallas, TX, US

Dallas, TX, US

Dallas, TX, US

• Design, develop and manage advertising and public relations strategies to ensure full maximization of revenue potential and media visibility.
• Provides marketing leadership in the areas of brand management, web strategy and content, media relations, event management, sponsorships, digital marketing strategy, and social media strategy
• Cultivates and maintains partner relationships with Dallas Cowboys, Minnesota Vikings, and Lincoln Motor Company to identify new opportunities
• Writes, designs and develops marketing assets including brochures, email campaigns, press releases, and promotional content
• Conceptualizes and manages annual events to position hotel as a leading brand experience and generate incremental revenue with 30% increase YOY
• Maximize cloud-based digital software through device management and content development for impactful personalized interface

Frisco, Texas, US

• Generates greater awareness of Omni Frisco as well as Omni Hotels & Resorts on a local and national level by designing, developing and implementing marketing campaign initiatives that directly support the business.
• Develop strategic plan incorporating advertising and public relations strategies to ensure full maximization of revenue potential and media visibility for hotel.
• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, on property.
• Assist in development and execution of promotions and packages for purpose of filling identified need periods and generating incremental hotel revenue.
• Generate concepts for special events and activities to create memorable experiences for guests.
• Maintains effective relationship with partners such as Dallas Cowboys and Lincoln Motor Company to evaluate and leverage local and national opportunities to increase brand awareness.

Dallas, TX, US

• Responsible for driving revenue by developing, designing, and executing strategic training and sales tactics against current cross-selling program.
• Developed and managed overall strategic direction for program with action plans, targets, goals, and benchmarks
• Design and implement training program to support strategic goals and positively impact overall results while building a global sales network
• Develop course curriculum and content with knowledge for cultural adjustments
• Facilitate training courses in person, webinar or learning management system
• Collaborate with Sales & Marketing committee to assess performance and developmental needs within sales organizations

Dallas, Texas, US

• Directly impacted productivity and revenue by improving marketing assets and expense model for multi-million-dollar event budget.
• Managed top accounts ($500K+) with execution of flawless agreements, event sponsorship and advertising essential to sales revenue growth
• Designed and managed customized, detailed and strategic presentations for top clients and MPI as an organization
• Liaison between advertisers/ad agencies on behalf of publication and marketing team for the purpose of print publication as well as all digital content including advertorial content, and advertising content for all MPI.
• Managed and improved overall CRM platform to provide clear visibility to revenue budgets and sales performance
• Collaborated with internal stakeholders to develop new products and support with a revenue and expense model for all new assets

Dallas, Texas, US

• Supports sales and services department in accomplishing goals and mission while being the primary source for all reporting, advertising and media relations, departmental accounting, and communications to internal and.
• Assisted Chief Sales Officer in all activities related to division including all advertising and media relations
• Created, proofed, edited, and executed flawless documents, presentations to include annual marketing plan to external and internal stakeholders and board level participants
• Managed department relations to enhance client’s overall experience and achieve maximum customer satisfaction
• Plan, coordinate, and manage meetings, activities, client events, and tradeshow presence with a regional and state reach to promote the city of Dallas
• Managed specific clientele request for proposal to include RFP response, proposal content and images, on-site agenda, transportation and accommodation requirements for committee members, budget, and point of contact.

Dallas, TX, US

• Supports planning and promotional efforts for Omni Hotels & Resorts through internal communications, media events, industry tradeshows, and brand-wide marketing promotions of 43 luxury properties.
• Aid vice president with daily communications to property marketing departments, administered complete accounting records, maintained company intra-net as a resource for all associates, and media contact during crisis.
• Editor of quarterly newsletter distributed to all Omni employees
• Drafted press releases on behalf of the vice president to showcase brand, promotions and other newsworthy content
• Assisted in coordination of media events, hotel opening, client events, tradeshows, and yearly culinary series with an international spotlight
• Assisted with the design of development books for new hotels

Bachelor Of Arts In Mass Communications, Public Relations

High School Diploma