Entrepreneurship was always in her blood with Elyse’s family starting a promotional products business when she was just 12 years old. The school holidays saw her working for her parents. After completing a Business & Marketing degree at the University of Western Sydney and securing a job at an international company Elyse thought she had ‘made it’. However, she soon came to the realisation that she enjoyed the variety working in a small business offered and figured she might be suited to a smaller company where she would be able to offer her skills across a variety of areas in the business instead of specialising only in marketing. At 20 she joined the family business in promotional products full-time and while there learnt the importance of personalisation and the demand for custom products. She saw an opportunity to sell jackets that were designed by the customer and customised inside and out focusing on the leavers wear market and community groups. In August 2009 she took her first order of custom jackets and with that Exodus Wear was born. From there it was a quick transition to full-time entrepreneur but a long journey with many ups and downs to reach the point of running a multi-million dollar company servicing Australia wide. With highlights such as having Justin Bieber wear one of her jackets to learning first hand the pitfalls of sourcing direct from China every day the business teaches her something new.Elyse now shares her experience with mentoring startups and is available for consulting.