Elyse Ditzel Email & Phone Number

Springfield, Oregon, United States

* Lead the development and execution of comprehensive communication strategies to engage diverse audiences and enhance the City’s visibility.* Manage media relations and foster positive relationships with community partners and local media outlets.* Coordinate with City leadership and elected officials to ensure consistent and effective communication across various platforms.* Utilize data-driven insights to measure the effectiveness of communication efforts and optimize strategies for maximum impact.* Champion equity, inclusion, and excellence in public service through innovative communication campaigns.

As President of the Marketing Student Association at Indiana University’s Kelley School of Business, I lead a dynamic team dedicated to fostering a collaborative environment for students interested in marketing. My responsibilities include:* Strategic Leadership: Develop and implement the association’s strategic vision and objectives to enhance member engagement and professional development opportunities.* Event Planning & Execution: Oversee the planning and execution of various events, including workshops, guest lectures, networking events, and industry panels to provide valuable learning experiences for members.* Team Management: Lead a team of student board members, ensuring effective collaboration and delegation of tasks to achieve association goals.* Partnership Development: Build and maintain relationships with industry professionals, alumni, and corporate sponsors to create opportunities for collaboration, mentorship, and funding.* Marketing & Communications: Coordinate marketing efforts to promote association activities and increase membership through social media, newsletters, and campus outreach.* Professional Development: Organize and facilitate skill-building sessions and career development workshops to help members enhance their marketing knowledge and job readiness.Through this role, I have honed my leadership, strategic planning, and event management skills, while contributing to the professional growth and success of my peers.

Passionate about championing women's leadership in business, I proudly serve as the Vice President of Women in Business at Kelley Direct. Committed to fostering an inclusive environment, I am dedicated to empowering women professionals to thrive and excel in the dynamic world of business.Experience Highlights:🌟 Leadership: Spearheading strategic initiatives and collaborative projects to advance the mission of empowering women in the business community.🚀 Mentorship: Creating meaningful mentorship programs aimed at supporting the professional growth and development of women in various stages of their careers.💡 Events & Workshops: Curating engaging events and workshops that facilitate networking, skill-building, and knowledge-sharing among our community members.🌐 Outreach: Strengthening our network by actively connecting with industry leaders, alumni, and professionals to enhance opportunities and partnerships.

Agoura Hills, California, United States

As Marketing Digital (Operations) Team Leader, I orchestrated a dynamic team of highly skilled marketers, driving innovative marketing solutions to empower over 1,000+ GP veterinary locations and Pet Resorts, resulting in exceptional business success. Throughout my tenure, I demonstrated:* Visionary Leadership in B2B Marketing: Spearheaded a transformative shift in B2B marketing strategies, tripling the firm's portfolio within two years, and significantly driving revenue growth.* Strategic Team Development: Strategically recruited and onboarded top-tier professionals, cultivating a high-performing team that effectively scaled marketing support across North America.* Digital Innovation and Data-Driven Strategy: Pioneered a digital transformation initiative, implementing cutting-edge marketing technology solutions to enhance client acquisition, retention, and revenue optimization. Introduced robust data analytics for informed decision-making, resulting in a remarkable 5% year-over-year growth in new client acquisition.* Strategic Partnerships and Revenue Enhancement: Forged impactful strategic partnerships and implemented e-commerce solutions that delivered a remarkable 15% year-over-year improvement in average transaction costs.* Recognition for Excellence: Recognized with the prestigious "NVA Marketing MVP" award for two consecutive years (2023 and 2022), underscoring my outstanding cross-team performance and communication leadership.

Agoura Hills, California, United States

As a Marketing Business Partner, I played a pivotal role in driving the success of 130+ locations, resulting in a remarkable 25% year-over-year increase in new client appointments. My contributions extended beyond conventional marketing practices:* Strategic Vendor Partnerships: I fostered and nurtured a productive vendor partnership, facilitating the adoption of cutting-edge CRM tools. This initiative led to a substantial 8% year-over-year improvement in client retention, enhancing the overall customer relationship management.* Engaging Content Creation: I specialized in crafting highly personalized content that had a profound impact on client conversion. This was evident in the exceptional results, including a +50% open rate and an impressive 11% click-through rate, which significantly accelerated our marketing efforts.* Website Transition and SEO Enhancement: Additionally, I helped facilitate a seamless transition to a new website platform, equipping it with advanced SEO capabilities. This strategic move resulted in a remarkable 90% organic ranking within the top three search results, further solidifying our online presence and visibility.

Wailuku, Hawaii

As a Director of Marketing, I spearheaded marketing operations with a budget of $1M and five direct reports. Key highlights of my role include:* Transform company’s brand and marketing operations, propelling revenue growth by 20% within initial 10 months of hire* Designed an innovative, mobile-friendly website, achieving online sales growth of $1.2 Million annually * Produced digital marketing ad campaigns, securing a 14%+ click-through rate (CTR)* Crafted and produced captivating weekly radio advertisements to promote special events and promotions* Formed impactful partnerships with influencers to generate innovative content for local news, Instagram, and Facebook, spotlighting exclusive experiences, yielding a 50% increase in ticket revenue for premium products* Awarded TripAdvisor’s Travel Choice Award as a Top 10 Aquarium in the World (2018) for outstanding brand strategy, standards, and protocols

Kihei, Hawaii, United States

* Managed new consumer product launch efforts including packaging, shipping, R&D and market research* Map customer needs and discover positioning strategies and identify new product category opportunities or markets* Collaborate with Sales to optimize on-package written communication* Formed strategic partnerships to improve supply chain efficiencies* Led compliance review and achieved gluten-free certification for increased value proposition* Expanded market share through tradeshow support and delivery of all marketing and sales materials

Hawaiian Islands

As a Marketing Director, I strategically led marketing initiatives with a team of five direct reports and achieved significant milestones. Key highlights of my role include:* Revenue Growth: I implemented client-focused initiatives that led to remarkable growth in opening store revenue, surpassing $1 million in weekly sales within just 24 months. This achievement also included achieving the largest average spend per customer at $36+ in the Southern Pacific Region.* Supporting Local Farmers and Producers: I played a pivotal role in nurturing relationships with over 100 Hawaii farmers and producers, guiding them through the process of becoming vendors for Whole Foods Market, contributing to the growth of the local economy.* Culinary Series: I successfully established the "Grown on Maui" culinary series within our stores, collaborating with esteemed chefs, such as Sheldon Simeon (Food Network's Top Chef contestant), David Paul (of David Paul's Island Grill), and John Cadman (of Pono Pies). This initiative not only enhanced our store's reputation but also created unique and engaging experiences for our customers.* Media Relations: I generated positive media relations through engaging press releases, which resulted in my recognition as a 2010 Regional All-Star. Additionally, I hosted a weekly radio program that was dedicated to topics related to the local environment and the food movement. These efforts not only contributed to our brand's positive image but also allowed us to connect with the community on important issues.

Woodland Hills, Ca

General Manager of successful high-end spa and fitness gym. Implemented winning marketing strategies to increase gym membership and grow spa client bookings. Managed purchasing budgets, membership database, and supervised staff.

Ventura, Ca

Project Manager for all stormwater quality educational campaigns, including Community for a Clean Watershed, Ventura Countywide Coastal Cleanup Day, all Radio and Televisions ads, and development of educational brochures targeting business and residential communities.

Master Of Business Administration - Mba

MBA Candidate at #1 ranked Online Master's Program

Bachelor Of Arts - Ba, Geography And Enviornmental Sciences, B.A. (Honors)

Major focus on geomorphology and impact of man on river systems

Associate Of Science - As, Pilot Training And Business Aviation, A.S. (Honors)