Work with adults on the autism spectrum to build confidence in social settings

• Works closely with Broadway and Off Broadway audiences, conducting interviews and producing content to showcase TDF's educational, accessibility, and community programming• Manages all aspects of video production from concept to editing• Creates digital content for development and marketing campaigns, and for social media platforms• Supervises and supports team of social media freelancers• Contributes to TDF Stages online magazine• Collaborates with marketing and communications team on digital content strategy and implemenation• Identifies and interacts with theatrical community influencers• Works with the education department as a Wendy Wasserstein Project representative, bringing a high school student group to shows and discussing over pizza along with an industry member and classroom teacher

Freelance

-Website Managing Editor leading all content creation and site updates; integrated content marketing strategy led to web traffic tripling in one year-Manage all social media-Direct email marketing campaigns -Collaborate with Public Relations rep to create press releases-Oversee the creation of all print marketing materials including brochures and flyers-Design and edit graphics and video content

• Created and managed engaging paid social media advertising campaigns; managedall aspects from copy to budget.• Wrote compelling copy representing the ASPCA brand across multiple mediums that produced successful results in conversions and engagement.• Key player in marketing and email strategy for campaigns and acquisitions.• Contributed to various newsletters and helped triple subscribers.• Tracked and reported on performance, including deliverability, opens, CTR, and resulting impact on conversions and engagement, using CRM, Facebook Insights and Google Analytics to measure success and recommend strategies for improvement.• Presented webinars attended or viewed by 320,000 learners with training on marketing and fundraising