Elysha Krupp Email & Phone Number

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Stockholm

- Managing Oriflame's global editorial content for distribution to 60+ countries, setting the global editorial and SEO strategy & trainings for both global and local teams- Increased search traffic to our UK editorial site by +20% in one year- Ideating and executing concepts for digital campaign materials for global product launches alongside Product Marketing- Supporting local markets in their day-to-day work and long-term activities including regular follow-ups, updates and creation of global training material and guidelines for local teams- Statistical analysis and feedback to various stakeholders

Stockholm, Stockholm County, Sweden

Clients include Velocity Black, CityMetric, The Sunday Times and Glamour Magazine

London, United Kingdom

*2 million monthly users*- Edited and commissioned all content in the lifestyle channel - Saw profit of $50,000 a day on content specifically created and optimised for Facebook - Tripled SEO traffic in two years from 500k to 1.7m users- Generated sales of £1.4m for clients with products featured in sponsored content

London, United Kingdom

*2 million monthly users*- Edited, commissioned and managed all content featured on AskMen- Created sponsored content for clients including Ciroc, Audi, Tissot & Clarins- Grew ecomm by £10k monthly- Tracked KPIs through Google Analytics & launched additional custom content performance analytics - Ensured correct implementation of SEO practices across all teams - Liaised with international and commercial teams on daily content sharing, tentpoles and sponsored content campaigns- Oversaw editorial calendar and social media strategy- Extensive list of PR and writer contacts

London, United Kingdom

- Edited the travel & lifestyle sections- Creatively used PR opportunities to support features and secure exclusive social placements - Managed the data analytics for the team (Google Analytics and SEO optimisation tools) which more than doubled traffic to the dating and travel channels- Added over 6k followers to AskMen UK Twitter in 3 months- Supported the commercial team with content creation for sponsored content campaigns, microsites- Liaised with international teams on global event features (Top99, Top49), coordinating marketing & editorial- On camera experience for in-house video features

Montreal, Canada Area

*16 million monthly global users*-Delivered content partnerships with global and local media publishers, bloggers, writers and other websites-Increased average monthly traffic per feature from approx 2k uniques to 10k uniques; and from 15k to 50k pageviews on average.-Supported existing editorial teams through the teaching of SEO optimisation, social optimisation and Google trend analysis best practice -Supported the publishing team with content creation and optimisation for bespoke creative advertising solutions-Managed the editorial, commercial, and design of our iPad magazine AskMen Lessons-On-camera TV interview experience for nationwide news & radio

•Managed the production of Montréal en Santé, a city-wide health and lifestyle magazine, by coordinating writers, advertisers and graphic designers, and providing them with the required support •Wrote features and subbed freelance features•Worked closely with graphic designers to coordinate layout and images•Wrote article abstracts for advertorial use and web content to communicate the company's brand identity

•Signed 40-50 new business partners through persistent business-to-business cold calling and effective phone sales pitches; consistently exceeded monthly objectives•Created PowerPoint presentations for upper management with extensive industry research, customer demographics, product geographic coverage, and new product ideas•Coordinated publication of guidebooks, including selecting partners, choosing visuals, writing content, creating pay layouts, and collaborating with graphic designers•Acted as liaison between production department and partners, and develop and manage partner relations

Weekly columnist on topics including the impact of the financial crisis on local businesses, business trends, consumer saving and spending, and the Montreal housing market

Baltimore, Maryland Area

Broke news stories and wrote features for the Baltimore Examiner.

•Attended morning story meetings and pitched story ideas daily•Wrote anchor scripts, voiceovers, and copy for News at Six: Montreal, under tight same-day deadlines•Conducted live shots and interviews for same-day news coverage•Selected and edited archival video clips for News at Six: Montreal for same-day coverage

Education record

Bachelor Of Arts Degree, Journalism; Creative Writing

Journalism BA