An entrepreneurial, transformational leader, comfortable with change and challenge. High-impact leadership track record delivering dramatic results wherever he has been, ranging from starting businesses from scratch, to established $300M businesses. Has created multiple 'peak condition' healthy businesses effectively delivering financial performance, client delight and employee satisfaction. - 10x increase in revenue and profits in healthcare business in 7 years - Incremental $20M+ profit growth within 3 years of taking on expanded business and vertical responsibilities, ranging across CPG, automotive, financial services, restaurant and retail, healthcare, energyBurning belief in the power of people at all levels and from all backgrounds - once engaged, inspired and empowered - to do great things. His teams always attract top-talent, expect to win, and are driven to deliver powerful commercial impact for their client's. The goal and expectation is always to be the very best in their industry (reputation and client impact) and for colleagues to become better than they thought they could be. - His teams are consistently top on both client and employee satisfactionReputation for driving innovation and transformation in consumer insights having championed behavioral science, VR, insights-based consultancy model, 'insight agnosticism' (data neutrality/best data source) etc. while at Ipsos. - Founded the Ipsos N.A. Behavioral Science Center in 2016Incredibly passionate about the role of consumer insights as the key driver of smarter decision-making and improved commercial outcomes...but is not satisfied with where we are currently and believes we need a great step forward. His vision is that this will come from partnership between academia and industry to harness the power of behavioral science to elevate consumer understanding, deliver greater human truths and effectively apply this learning to advance marketing strategies and tactics.