- Devise and implement comprehensive multi-channel marketing strategies, including go-to-market planning for product launches across 10+ brands.- Develop and manage content calendars, orchestrating email campaigns, blog content, and product launches to drive lead generation, nurturing, and sales conversion.- Craft compelling, brand-consistent messaging across all platforms to emphasize business value throughout the customer journey.- Create and optimize website content, including meta images, page descriptions, and titles; manage updates via Laravel Nova CMS.- Execute customer base communications for upselling, cross-selling, and ongoing engagement.- Coordinate online event planning and support paid/organic social media promotion.- Utilize marketing technology stack (Asana, Figma, Slack, Notion, AI tools, Laravel Nova) to streamline workflows and enhance campaign performance.

- Crafted and executed multi-channel content strategies focusing on product integration and mapping comprehensive roadmaps for brand visibility and engagement.- Developed user-centric brand stories, tailoring content for diverse audiences, including American Bible Belt, South America, Middle East, and Israel.- Collaborated closely with Product Managers across web, CRM, and business enablement for seamless alignment of content and product strategies.- Leveraged data insights to refine organic social media strategies, optimizing engagement and identifying high-performing content types.- Orchestrated organic social media strategies for two brands, evolving into a management framework for four brands across five languages.- Aligned social media planning with business strategies from 2021 to 2023, driving cohesive tactics and growth objectives.- Identified revenue-generating content opportunities, executing comprehensive content production roadmaps, including magnet campaigns, B2B pitches, and training programs.- Managed cross-functional team: digital marketers, content writer, PPC writer, and editor.- Collaborated across domains, driving projects, aligning stakeholders, and delivering results.- Directed content strategies for unified brand narratives across digital platforms.Achievements:- Achieved substantial growth by implementing an organic social media strategy for an online coding school, leading to a 34% increase in leads, 107% growth in registrations, and a 131% rise in revenue ($66 100).- Achieved substantial growth by implementing an organic social media strategy for an online EFL school, leading to a 184% increase in leads, 190% growth in registrations, and a 134% rise in revenue ($83 600).

- Craft compelling content for 5 websites to engage and inform audiences- Perform thorough content and strategic assessments for websites and social media channels- Collaborate with the training and innovation team to develop effective call center sales scripts and email communications- Develop engaging and informative content for e-commerce products to drive sales and conversionsAchievement:Promoted to Content Project Manager at eTeacher Group within 7 months of appointment and tasked to hire and train a writer.

- Facilitated weekly discussion forums for first and second year Public Relations students.- Enhanced students' understanding of complex curriculum topics through in-depth research and hands-on examples.

Lectured in the following subjects:- Communication Studies for 2nd year Bachelor of Arts Digital Marketing and Communication students- Digital Communication for 2nd year Bachelor of Arts Digital Marketing and Communication students- Business Management for 3rd year Bachelor of Design students (specializing in Fashion, Ideation and Marketing & Communication)

Module Leader, Content Developer and Lecturer for:- Marketing Management (first year)- Consumer Behaviour (first year)- Services Marketing (third year)- Internet Marketing (first year)Selected duties:- Facilitated learning, lecturing, tutoring, assessments, and research- Set and marked assessments (formative and summative assessments, tests, exams, and assignments)- Prepared class notes and additional study materials- Ensured quality assurance of learning materialAchievement:Developed innovative assessments for tertiary education, breaking away from traditional testing methods and introducing Portfolio of Evidence, video-based assessments, and open-book tests. This was particularly beneficial in 2020 during the lockdown and disruptions to face-to-face education. While this is not a formal recognition, it is a testament to my ability to generate creative and forward-thinking solutions.

- Assisted in the management of Commerce modules, resources, and operations for the Commerce Faculty at Pearson Institute of Higher Education (PIHE)- Maintained effective quality assurance and integrity of the Commerce programme, reporting progress to the Head of Programme- Served as a member of the Academic Board at PIHE- Managed and monitored the quality of Commerce assessments and exams, in conjunction with internal and external examiners- Participated in academic meetings, such as the Assessment Board and Research Committee, to update relevant academic policies and procedures- Managed communication between 12 PIHE and CTI campuses and the national office- Oversaw content developers' contributions to the Commerce programme and facilitated the appointment of academic appointments- Assisted campus management in student administration matters, including credit transfers, recognition of prior learning, condonations, and exemptions for Commerce modules.

Experienced Module Leader, Content Developer, and Lecturer in Marketing, specializing in:- Marketing Management (2nd year)- Strategic Marketing (3rd year)Leading and developing content for:- Services Marketing (3rd year)- Internet Marketing (1st year)Lecturing in:- Introduction to Marketing (1st year)Key responsibilities include:- Facilitating learning, lecturing, tutoring, assessments, and research- Setting and marking assessments (including formative and summative tests, exams, and assignments)- Preparing class notes and additional study materials- Ensuring quality assurance of learning material- Supervising research projects for 3rd year students- Implementing innovative teaching and learning strategies, including technology-enhanced methodologies.

As a facilitator, I supported Bachelor of Business Administration (BBA) Honors students in their research projects by providing guidance, resources, and assistance in the research process.

I was employed to start the Marketing Department in the Group. I initiated and executed the following key initiatives:- Developing and implementing a comprehensive marketing budget plan.- Establishing operational and procedural documents to guide marketing strategies, policies, and process reviews.- Ensuring consistent branding across various internal brands within the Group.- Conducting website audits, including review, restructure, rewrite, and providing briefings to the webmaster.- Building and managing a content and brand asset library.- Planning and executing marketing collateral campaigns.- Conducting market research and identifying new marketing opportunities in both print and online media.- Designing and executing a monthly marketing calendar.- Directing the content and design of newsletters.- Developing and executing social media content and generating monthly reports.

Skilled in Content & Digital Marketing:- Successfully developed marketing and editorial calendars for various brands within the Group, utilizing email, social media, SMS, and online marketing.- Crafted compelling content for newsletters, social media, website news pages, and annual member publication, reaching a combined member base of 80,000.- Managed 6 social media pages, overseeing content creation, posting, engagement, and reporting.- Ensured the accuracy of information and monthly updates on 14 websites.- Created content and wireframes for landing pages, and developed AdWords and Facebook campaigns with monitoring and reporting.Expert in Brand Marketing & Communication Management:- Maintained consistent branding and corporate identity across all marketing channels.- Ensured the quality control of an R1.5 million print run for the annual member publication.- Wrote content for the internal newsletter and Director’s foreword.- Briefed designers and webmaster on new projects and coordinated special or campaign-related initiatives.- Conducted online brand and news monitoring using the Meltwater service.- Served as the point of contact for external SaaS providers and Digital Marketing Agencies, as well as internal service providers.Achievements:- Recipient of the Employee of the Year Department Award for Marketing and Web Development (2015)- Developed an AdWords campaign with a budget of R30,000 that ran for 6 months, generating R483,000 in sales for a leisure property development within the group.- Implemented and managed a successful Go Digital campaign, reaching a member base of 62,500 over 7 weeks, resulting in 1,276 conversions from print to digital magazines and a reduction in print costs of R34,452.

- Supervising and organizing the workflow and projects of three Graphic Designers.- Conducting research, reviewing and creating content for all traditional marketing campaigns and promotional materials.- Collaborating with the Marketing Manager to successfully manage the annual member magazine project, which reaches a distribution of 69,000 active members.Achievement:Initiated the expansion of my role through workflow monitoring and management, resulting in the creation of a new position for a Graphic Designer and increased billable work for the department. As a result, I took on a second role as Online Marketing Coordinator, focused on developing and executing online marketing strategies and generating content.

- Designed and laid out ads based on instructions from Independent Newspaper Group sales representatives.- Conducted spell and visual checks on all advertisements before providing proofs to sales reps or submitting to final pagination.- Collaborated with sales reps to understand customer requirements.- Maintained consistent design style and techniques across client campaigns.- Verified ad specifications to match advertisement bookings (e.g. size, color, etc.).- Met productivity level expectations (based on number of ads received and processed daily).- Adhered to deadlines for different publications.- Created car ad listings and uploaded to website.- Provided support in chasing copy and sending reminders for ad material to agencies.Achievements:- Named one of two designated DTP Operators for client-specific advertisements within three months of employment.- Ranked second in productivity among studio operators (based on percentage of ads, percentage of metering, and deep-etches).

- Responded to customer queries and complaints through various channels including email, Facebook, phone, and mail.- Managed and processed payments and refunds.- Collaborated with management to effectively address escalated customer inquiries.Achievement:Created and organized a response template document used by the Correspondence Department.

- Designed, laid out, proofread, and edited the 1000+ page biennial yearbook, "The Ultimate Career Guide."- Conceptualized and executed the design and layout of a career guidance booklet for Cell C.- Acted as the company liaison for government contracts, contributing to the drafting of forewords for approval by ministers and provincial MECs for Education, Health, and Labor.- Coordinated with advertisers, collecting information and materials for print.- Conducted research and gathered course information from various tertiary institutions, compiling the data into comprehensive records for careers and institutions.- Facilitated communication and coordination between internal and external teams, including sales staff and printers, to ensure timely publishing of materials.

- Produced weekly articles through conducting interviews, research and writing for the campus newspaper.- Served as the representative for the newspaper at social events.