- Led a workflow of indirect marketing funnels (webinars and quizzes), resulting in an 11% increase in revenue each month over the past 4 months.- Organized the CRM marketing channel workflow, including content planning, UTM tracking, and email reputation monitoring, contributing to a stable 10% of total revenue.- Implemented tracking and data analysis to enhance understanding of marketing efforts' outcomes and aid in identifying areas for further improvement.

- Supervised the development of the first online home staging course in Russian, which was accredited by the International Association of Home Staging Professionals (IAHSP®).- Increased webinar funnel conversion by 50% thanks to the notification system and a new structure for the sales presentation.Developed an asynchronous course format that increased the online school's revenue by 14% and reduced tutor workload.- Optimized team performance by implementing agile methodologies and promoting collaboration in Notion.- Set up the CRM system by implementing sales manager scripts that doubled the conversion rate from leads to customers and reduced the cost of customer acquisition by 23%.

- Hired and coordinated a cross-functional team resulting in the launching of 3 online courses from scratch in stock trading and cryptocurrency.- Improved the online school's KPIs: COR - 35%, NPS - 95% by implementing more detailed roadmap planning, backlog prioritization, and developing good communication with the team.- Managed the integration of LMS GetCourse with Libertex's Salesforce CRM, including payments, sales funnels, and student notification processes.

- Improved the skills of service and sales staff (Mystery shopping score = 94%) by implementing a corporate online university based on LMS iSpring learn.- Developed an L&D system (over 70 online courses, weekly training, and monthly evaluation) resulting in the promotion of team members and a reduction of employee turnover.