Elisa Martinez Email and Phone Number
Manager focused on business growth with LATAM experience in the pharmaceutical industry and dermocosmetic industry. Experience in building high performing teams and redefining successful structures. Experience in Spain and Latin American markets (Peru, Mexico, Chile y Venezuela), manage, launched and re-launched products in different therapeutic classes (Diabetes, Osteoporosis, Pain, dermatology, CNS, Nutrition adult and infant). Experience on the Marketing and Commercial Manager positions (Retail and Institutional), Consumer Health experience. Develop and implement strategies to achieve and surpass goals based on strong leadership and reinforcing team member skills, working close with them, retaining, and developing talent. Vast ability to adapt to different cultures. Compliance orientedProfesional Químico Farmacéutico, con experiencia mayor a veinte (20) años en el área comercial marketing y ventas en la industria Farmacéutica y dermocosmética. Experiencia en marketing para los países andinos y México. Desarrollo profesional en áreas como planificación estratégica, lanzamientos de Productos, desarrollo de canales, trade marketing, punto de venta, coaching de equipos, manejo de P&L y budget, entre otras. Adaptación a nuevas culturas. Desarrollo de talento.
Primer Impacto
View- Website:
- primer-impacto.com
- Employees:
- 200
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Jefe De EquipoPrimer Impacto Jan 2024 - PresentMadrid, Comunidad De Madrid, Españaoversee 12 GPVs in Madrid and across northern and southern Spain for the Pierre Fabre Dermatology project. I am responsible for enhancing visibility in assigned territories, including pharmacies and major retailers such as ECI, Carrefour, Druni, and others. My duties include merchandising, KPI management, and team leadership.
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Gerente ComercialP. Otc Oct 2022 - Oct 2023Madrid, Comunidad De Madrid, EspañaIn charge of the commercial area and national distributors for the OTC products category (nutritional supplements). Responsible for 40% of the business sales. Provide support and coaching to sales forces, and conduct training. Responsible for setting objectives and promotional strategies for the pharmacy channel. -
Sales ManagerAbbott Nutritional Apr 2014 - Jan 2022ChileIn charge of 3 District Managers, Sales Force (27) and 2 Key Account Managers. Responsible for relationships with wholesalers/distributors and national pharmacy chains and supermarkets in regards to commercial and point of sales strategies.Develop and implementation of trade marketing strategies, merchandisers team strategies, sales force team Development, Leadership, Coaching, Sales Effectiveness, Sales Techniques, Deployment, Target and Segmentation and recruiting are the main responsibilities in the position. -
Established Business Unit DirectorPfizer Chile Mar 2011 - Feb 2013ChileIn charge of five portfolios: Pain, HTA, CNS, MWHC (Men and Women Health Care), totaling 16 established brands. Responsible for a yearly turnover of $ 25MM. In charge of (3) Product Managers, (2) District Manager. Knowledge of several functional therapeutical areas to ensure overall business unit success and operational efficiency (Develop and management of Field Force Effectivness strategies). Experience in management of OutSourced sales force, etc.Member of Leadership Team, reporting directly to GM -
National Sales Manager For Dermatology Business UnitGlaxosmithkline Mexico Sep 2009 - Jan 2011México City, México.After Stiefel adquisition I was in charge of dermatólogy national sales forceDermatology Business Unit Director “Interin” for 4 months. -
Sales DirectorStiefel, A Gsk Company Mexico Jun 2008 - Sep 2009México City, MéxicoResponsible for Sales Department, managing: Sales Force (54), District Managers (7), Key Account Managers (3) administrative sales manager (1), Training Manager (1), total report: 66.Responsible for overall National sales through: Sales Force Effectiveness Project, Training Project (Advantage Rx), Call Center (Valued Add Program) and Point of Sales Project (Team of Dermoconsultants (12)), Sales Force restructure and deployment.Member of Leadership Team, reporting directly to GM -
Marketing ManagerStiefel, A Gsk Company Mexico Sep 2007 - Jun 2008México City, MéxicoResponsible for managing and leading three Brand Managers, in order to ensure a high performance evolution of the key strategies with the best investment behind each product according to the potential in its market. Motivate people to be proactive with the competitors causing them to improve weaknesses and reinforce their strengths. Launched Ansolar with an excellent penetration.
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Commercial ManagerStiefel, Venezuela Oct 2005 - Sep 2007Caracas, VenezuelaDevelop a dermatological focus company and become it into the 1rst multinational dermatological company in three years.Responsible for the overall direction and control of the company including: marketing, sales, finance, distribution, regulatory affairs teamsRe-structuring, the entire operation.Proposed growth of 50% in the first year. 70% increase of field force. Re launch company and build up the appropriate image among dermatologists and potential consumers, Launch New Products. Total 20 peopleWe got the WORLDWIDE PERFORMANCE AWARD (Gold ) with 58% growth in Venezuela first year, for second year we won Silver Award .Direct Report to: Senior Andean Regional Manager
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Diabetes Product Manager SeniorSanofi Venezuela Nov 2001 - Apr 2005Caracas, Venezuela• Responsible for overall management of product line (Diabetes).• Knowledge of market potential, the right target, opportunities in the market, projection sales and MS, marketing plan.• Set strategies for the sales force.• Responsible for a budget of 6 Millions US$ and an investment of 1.3 millions• New product launch experience with a highest and fast market penetration results in the region.• Develop of CRM program for Lantus. -
Marketing Associate For VenezuelaEli Lilly And Company Venezuela Dec 2000 - Oct 2001Caracas VenezuelaIn charge of the marketing , portfolio, including sales forecast, promotional budget, events and education Patient program. Relationships with opinion leaders. Successfully re-launched Evista, for Andean countries.Direct Report to: GM manager. -
National District Manager For Woman HealthEli Lilly And Company Feb 2000 - Dec 2000VenezuelaTeam (13), achieved an effective alignment between marketing and sales, developed a team which some members achieved higher level positions
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Product AsociateEli Lilly And Company Jan 1997 - Jan 2000PerúRegional Product Associate for Evista (based in PERU). In charge of Women Health area including sales forecast, promotional budget, re-launch, design of marketing mix and campaign, including Public Relations and Education to Patient for Colombia, Peru, Venezuela and Ecuador.
Elisa Martinez Education Details
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Business, Management, Marketing, And Related Support Services -
Postgradue: Specialist “Economía Industrial” -
Postgradue: Specialist “Mercadeo Internacional”.
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Farmacéutico
Frequently Asked Questions about Elisa Martinez
What company does Elisa Martinez work for?
Elisa Martinez works for Primer Impacto
What is Elisa Martinez's role at the current company?
Elisa Martinez's current role is Marketing & Sales Manager / MBA / Pharmaceutical / Nutritional / Dermatology / Growth & Improve / Sales Management Excellence B2B & B2C, Consumer health, Hospital, Digital transformation, marketing/ Interim manager.
What schools did Elisa Martinez attend?
Elisa Martinez attended Eae Business School, Universidad 'santa María', Universidad 'santa María', Universidad 'santa María'.
Who are Elisa Martinez's colleagues?
Elisa Martinez's colleagues are Fabiola Vàsquez Díaz, María Munilla Lázaro, Lucia Novillo, Verónica Mocholí Navarro, Ana Ruiz, Joan Cuscó Fernández, Carles Ballarin Pubill.
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